188BET

188BET is an online sportsbook provider. 188BET is owned by Cube Limited, which is licensed and regulated by the Isle of Man.
Sponsorship
in 2009-10, 188BET took over from Reebok as the principal sponsor of Bolton Wanderers. 188BET were also the main sponsor of England's rugby union premiership team Newcastle Falcons.
188BET also sponsored Wigan Athletic from 2009 to 2011. Rival betting company 12Bet took over Wigan's shirt sponsorship for the 2011-12 season.
When sponsoring both Bolton and Wigan, they were reported as being the first company to sponsor two football clubs in the Barclays Premier League for the same season. However, from 2000 to 2002, Newcastle United and Aston Villa were both sponsored by NTL, the first actual occurrence of two Premier League clubs having the same shirt sponsor. The third such occurrence took place in the 2010-11 season when FxPro were the principal shirt sponsor for Aston Villa and Fulham.
188BET also partner other Premier League teams Aston Villa, Chelsea, Liverpool, Everton and Manchester City.
In 2015, it was announced that 188BET would be replacing rivals Coral as the main shirt sponsor of Rugby league club Wigan Warriors for their 2016 Super League season.
Controversy
In October 2009, representatives of the Premier League criticised 188BET and SBOBET for offering live betting on academy football games, maintaining that children and youth activities should not be exposed by international gambling organisations. Both bookmakers subsequently suspended betting on academy games and expressed their intention to seek clarification from the Premier League and the Professional Footballers' Association about which football markets they should be allowed to offer.

Main Menu

See Also

Main Menu