Who, What, Wear

''Who What Wearis an online fashion magazine targeted at readers aged 18 to 34. The website posts daily content on current trends in celebrity and runway fashion.Who What Wearwas established in 2006 by co-founders Hillary Kerr and Katherine Power. Kerr serves as the site's editorial director, while Power is the creative director. The website began as a simple blog, with once daily posts on the latest fashion news. Today,Who What Wearis a multi-media brand that includes a website, newsletter, and podcasts. Kerr and Power have also authored two books—Who, What, Wear: Celebrity and Runway Style for Real Lifepublished in 2009, andWhat to Wear, Wherepublished in 2011. The website spawned two spin-off sites:Byrdie, a website dedicated to the latest trends in beauty; and Domaine, an online webzine for home décor. Currently,Who What Wear'''s website is visited by almost 300,000 viewers each month.

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