Webfleet

Webfleet is a fleet management and vehicle telematics company. It was established as Datafactory, and developed early web-based fleet management system under the name Webfleet. The company later became part of TomTom and, since 2019, operates under Bridgestone as a provider of data-driven mobility and fleet digitization services.

History

Webfleet was founded in 1999 as Datafactory in Leipzig, Germany. Its founders, Thomas Schmidt and Thomas Becher, developed one of the early web-based fleet management platforms, branded Webfleet.

In 2005, TomTom acquired Datafactory. Under TomTom's ownership, it expanded in Europe and other international markets.

In 2007, the company introduced connected navigation services, integrating live data connectivity into fleet operations. From 2015, it expanded its services to include vehicle data analytics focused on fuel management and eco-driving.

In 2019, Bridgestone EMEA acquired TomTom Telematics. Following the acquisition, the company was renamed Webfleet Solutions, and later simplified to Webfleet.

In 2023, Bridgestone partnered with the Dutch NGO Justdiggit, a partner of the United Nations Environment Programme, to support the re-greening of 15,378 hectares of land in Tanzania.

In July 2024, Webfleet set a Guinness World Record by sponsoring a Ford Mustang Mach-E that traveled 916.74 km on one charge.

Activities

Webfleet operates in Australia, the Americas, Europe and South Africa. It provides subscription-based fleet management and telematics services, including vehicle tracking, connected navigation, data analytics, fuel management, and tyre-related services.

As of 2025, the company serves around 50,000 customers, with vehicles monitored in over 150 countries. Webfleet also monitors fuel consumption and carbon dioxide emissions.