Truth In Aging

Truth in Aging is an American website founded by Marta Wohrle in January, 2008. It is published by Accord Media [http://www.accordmedia.com]and features photos by A.E Fletcher Photography 1.
The site publishes independent reviews of beauty products and cosmetics by assessing and interpreting all of their ingredients for readers. Their stated focus is on natural, eco-friendly products that do not use harmful ingredients that act as irritants, pollutants or carcinogenics.
Truth In Aging accepts no payments for their reviews and makes full disclosure when a product has been supplied by a marketer. In June, 2009, the Federal Trade Commission stated that they will issue new guidelines allowing them to prosecute bloggers who fail to reveal when a product they recommend has been given to them for free by a marketer.
Truth In Aging is published on a Wordpress template. Truth in Aging promotes products that they review as "Reviewed and Recommended" and links to Amazon.com where readers can purchase the items that have been reviewed and launched a "VIP Club" in 2009 that serves as a testing ground for cosmetic products not currently on the market.
Truth In Aging's founder, Marta Wohrle, was named one of WE Magazine's "101 Women Bloggers to Watch in 2008" for her work on the site.
In 2008, Wohrle told the Gilbane Report that, "An important new role for editors is to provide context for the reader to help them explore topics further and to provide links to other varied yet reputable sources to provide the reader with a balanced view on their area of interest." Prior to founding Truth In Aging, Marta Wohrle was SVP of Digital Media at Hachette Filipacchi Media U.S. where she was named one of Ad Age's "Women to Watch" in 2007.