The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring
The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring is a book published in July 2013 by Allworth Press. The book focuses on ways startup entrepreneurs and small business owners can save money in their business. The book is 227 pages and has 18 chapters, each focused on a different aspect of Business operations. The book comes with a download link to a PDF or Word-formatted workbook for taking notes and brainstorming money-saving IDeaS.
The author is longtime business writer Carol Tice, who has written and blogged for Forbes, Entrepreneur and many others. She is the author of the Make a Living Writing blog, winner of the Top 10 Blogs for Writers contest in 2010 and 2012. Her previous book is How They Started: How 25 Good Ideas Became Great Businesses (Crimson Business 2012).
Topics covered in the book
The book chapters cover:
- Market research
- Business plans
- Training
- E-Commerce
- Sales
- Marketing
- Collaboration and Partnerships
- Advertising
- Facilities
- Operations
- Purchasing
- Transportation and Shipping
- Labor
- Financing
- Cash Flow
- Taxes
- Getting Help
- Resources
Companies mentioned in the book
The following companies are mentioned or Profiled in the book in case studies:
- America's Swimming Pool Company
- Better World Books
- Chirpify
- House of Rave
- Mailchimp
- Minimal
- Open VBX
- Paleo Plan
- PetFlow
- Project SOHO
- Rush Security
- Skillet Street Food
- Something Silver
- Twilio
- U Fix It Automotive
Reviews of the book
The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring has been reviewed on Amazon, GoodReads, SmallBizTrends, Founders Space, Stand Up 8 Times, Thursday Bram, and others.
InterViews with the author
Carol Tice has been interviewed AbOUT The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring on Barry Moltz's Business Insanity Radio podcast, Susan Johnston of The Urban Muse, Ed Gandia of International Freelancers Academy, and many others.
Other books in the 'Pocket Small Business Owner's Guide' series
This book is the fifth in the PSBOG series. The other books in the series are:
The Pocket Small Business Owner's Guide to Taxes
The Pocket Small Business Owner's Guide to Business Plans
The Pocket Small Business Owner's Guide to Negotiating
The Pocket Small Business Owner's Guide to Building Your Business