The Business Strategy Game

The Business Strategy Game by McGraw-Hill Irwin was first developed in 1990 to help educate students in the field of Business Strategy. BSG has 8 versions, the most recent being BSG 8 2009 EDition which features online interaction with players either in the class room or all around the world. The online website is http://www.bsg-online.com/.

The Strategy Game focuses upon aspects such as production, distribution, sales forecasting, finance, marketing, celebrity endorsements, private label operations, corporate citizenship and lastly internet marketing.

Every player makes decisions in their respective companies which is submitted before a due date in which the game "turns" one year. The next financial year shows who has met investor expectations or who is clearly the most profitable in the industry.

The five criteria which companies are ranked on are earnings per share, credit rating, STOCK price, return on equity, and image rating.

The Business Strategy Game is used in many post secondary Bachelor of Business programs in North America. It is usually a cornerstone assignment in a Strategic Management class.

Other related websites to BSG are:

www.beatbsg.com - The Oldest BSG player site of the now defunct BSG 7 version

www.bsgguide.com - A downloadable BSG video guide is available (recorded in 2009)

www.bsgtips.com - A downloadable BSG video guide is available