The Boost Communication Group

Boost Communications AS comprises three company units: the mother company: Boost Communications AS, as well as two subsidiaries: Boostcom Media AS (51% owned by Boost Communications) and Boost Advertising AS (100% owned by Boost Communications). The headquarters is located in Trondheim, Norway with offices in Oslo, London, Amman, Dubai and Johannesburg.

Boost Communications AS comprises of three company units: the mother company: Boost Communications AS, as well as two subsidiaries: Boostcom Media AS (51% owned by Boost Communications) and Boost Advertising AS (100% owned by Boost Communications). The headquarters is located in Trondheim, Norway with offices in Oslo, London, Amman, Dubai and Johannesburg. The company delivers mobile web and marketing solutions to media companies, mobile operators and advertising brands.

Company history

Boost Communications AS was established in 2000 as a spinoff from the Norwegian University of Science and Technology in Trondheim, Norway.

In January 2005, Boost established a US subsidiary: Boost Communications Inc, which specialized in SMS messaging services for the radio and media industry in the US. In late 2006, Boost Communications became a minority shareholder of Boost Communications Inc, which later changed its name to mSnap, Inc. As of September 29, 2010, mSnap, Inc. was acquired and is now operated as a subsidiary of Marketron Broadcast Solutions, LLC.

In 2006, Boost Communications founded a new a subsidiary, Boostcom Media (formerly known as Boostcom CRM Shopping). Boostcom Media focuses on providing customer loyalty and marketing tools for Norwegian shopping centres. By 2010, Boostcom Media caters to more than 100 shopping centres and retail chains in the Norwegian market.

Technology

Boost Communications AS focuses on building the following products / services:

MOBILE CMS

Boost Mobile CMS enables building, designing and hosting of mobile sites for optimized presentation on all types of mobile devices. The administration system allows the users to control their site with access to editing tools and powerful statistics.

MADMAKER™

Madmaker™ is a do-it-yourself Mobile-Ad-Maker, allowing marketers to make their own mobile campaign sites.

SMS PLATFORM

The SMS Platform contains several different SMS sending and receiving functionalities for both one-way and two-way SMS communication services.

LIVE SPORTS PLATFORM

Boost offers a Live Football Centre for mobile internet and as iPhone / Android Apps. It also consists of a service for Live Score Alerts via text messages (SMS).

BOOST CONNECT

A user-friendly tool for customer relationship management and e-mail marketing, text messages (SMS) and MMS.

EXTERNAL SENDER / RECEIVER

External Sender allows companies to send SMS directly from their own software systems, without having to operate the SMS platform themselves.

References

(1) “Boost Communications”, 2000-2012. <http://www.boost.no/>

(2) “Madmaker, The Do-It-Yourself ad maker”, 2012 <http://madmaker.com/buildmysite>

(3) “Boostcom Media”, 2012. <http://boostcom.com/media/forside.html>

(4) “Boost Advertising”, 2012. <http://boostadvertising.com/buildmysite>

(5) “Boost Communications”, 2012. <http://waphost.mobi/>

(6) Linkedin, “Boost Communications”, 2012. <http://www.linkedin.com/company/boost-communications>

(7) Twitter, “Boost Communications”, 2012. <https://twitter.com/boost_go_mobile>

(8) CrunchBase, “Boost Communications”, 2012. <http://www.crunchbase.com/company/boost-communications>

(9) FinSMEs, “Boost Communications Raises €3.3M in Funding”, February 28, 2012. <http://www.finsmes.com/2012/02/boost-communications-raises-e3-3m-funding.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+finsmes%2FcNHu+%28FinSMEs%29>

(10) Investinor, “Investinor investerer 12,25 millioner kroner i IKT-selskapet Boost Communications AS i Trondheim”, February 29, 2012. <http://investinor.no/nyhet/73/investinor-inn-i-boost-communications>

(11) Investinor, “Investment in Boost Communications”, MArch 06, 2012. <http://en.investinor.no/nyhet/77/investment-in-boost-communications>

(12) Investinor, “Boost Communications Portfolio”, 2012. <http://en.investinor.no/portfolio/view/56/boost-communications-as>

(13) Inma, “Boost Communications”, 2010. <http://www.inma.no/Bedrifter/Boost-Communications>

(14) Proff the Business Finder, “Boost Communications AS”, 2012. <http://www.proff.no/selskap/boost-communications-as/trondheim/oppf%C3%B8ringer-uten-bransjetilknytning/Z0HC52XW/>

(15) Bloomberg BusinessWeek, “Company Overview of Boost Communications AS”, September, 2012. <http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=20645207>

(16) Purehelp, “Boost Communications AS”, 2012. <http://www.purehelp.no/company/details/boostcommunicationsas/982316448>

(17) Leiv Eiriksson Nyskaping, 2012. <http://www.len.no/customnew.php?id=59>

(18) Mobile Marketing Association, “Boost Communications“, 2012. <http://www.mmaglobal.com/members/boost-communications>

(19) Adressa.no, “Trondheims-firma leverer Zlatan på mobil”, February 17, 2010. <http://fotball.adressa.no/spania/article161821.ece>

(20) My News Desk, “Madmaker is a confirmed vendor for Google’s GoMo launch in Australia”, April 17, 2012. < http://www.mynewsdesk.com/uk/pressroom/boost-communication/pressrelease/view/madmaker-is-a-confirmed-vendor-for-google-s-gomo-launch-in-australia-750419>

Videos

(1) YouTube, “RCR Wireless News – RCRTV”, 2012. <http://www.youtube.com/rcrwirelessnews>

(2) YouTube, “Boost Communications - Intervju på TV2 Nyhetskanalen”, March 12, 2010. <http://www.youtube.com/watch?v=vtwg2pw53qo>

(3) YouTube, “Boost Communications featured at NRK TV”, August 31, 2011. <http://www.youtube.com/watch?v=bf3I_w2B-fQ>

(4) YouTube, “bnetTV InterViews Boost Communications at MMA Forum London 2011”, October 18, 2011. <http://www.youtube.com/watch?v=qpvkkEDMGp0>

(5) YouTube, “Boost Communications raises 3.5 mm euros”, February 27, 2012. <http://www.youtube.com/watch?v=PgTPiElGMN8>

(6) YouTube, “Boost Communications - Kontrakt i Midt Østen TV2 nyhetskanalen”, February 6, 2012. <http://www.youtube.com/watch?v=0i0nOAWDfac>

(7) YouTube, “MWC interview with Boost Communications EVP Fayez Abu Awad”, February 19, 2010. <http://www.youtube.com/watch?v=w1TKyxHH89Q>

(8) YouTube, “Boost Communications - Innslag om Næringsgründere på TV2 Nyhetskanalen”, March 12, 2010. <http://www.youtube.com/watch?v=A-J2S1INyL0>

(9) YouTube, “SMB.mov”, March 26, 2012. <http://www.youtube.com/watch?v=OqhM4Rtr1QI>

(10) YouTube, “Boost Communications featured at NRK TV”, August 31, 2011 <http://www.youtube.com/watch?v=bf3I_w2B-fQ>

Further reading

(1) Mobile Business Magazine, “18 norske bedrifter på verdens største mobilfest”, February 16, 2009. <http://www.mobizmag.no/2009/02/16/18-norske-bedrifter-pa-verdens-st%C3%B8rste-mobilfest/>

(2) Mobile Business Magazine, “Boost Communications fikk mere investorpenger”, February 27, 2012. <http://www.mobizmag.no/2012/02/27/boost-communications-fikk-mere-investorpenger/>

(3) Finans Avisen, “Får rinnan-boost”, March 2, 2012. <http://dl.dropbox.com/u/59364435/I%20media/boost.pdf>

(4) Mobizmag, “Boost lander solid funding”, 2012. <http://dl.dropbox.com/u/59364435/I%20media/mobizmag-0512%207.pdf>

(5) Dagens Næringsliv, “Vil bli ledende internasjonalt”, February 25, 2012. <http://dl.dropbox.com/u/59364435/I%20media/Vil%20bli%20ledende%20internasjonalt.pdf>

(6) TV2 Nyhetene, “Facebookgruppe samler inn penger til AUF”, 2011. <http://www.tv2.no/nyheter/innenriks/facebookgruppe-samler-inn-penger-til-auf-3547715.html>

(7) Media Me, “Fayez Abu Awad: High penetration, advanced handsets and a short ownership cycle drive mobile marketing in Middle East”, May 11, 2010. <http://mediame.com/news/interview_opinion/fayez_abu_awad_high_penetration_advanced_handsets_and_short_ownership_cycle_drive_mobile_marketing_middle>

(8) E24, “Gründere må ansette smarte hoder”, September 14, 2010. <http://e24.no/gr-ndere-maa-ansette-smarte-hoder/3805466>

(9) E24, “Her er Norges hundre største ledertalenter”, April 7, 2011. <http://e24.no/her-er-norges-hundre-stoerste-ledertalenter/3791130>

(10) RBNett, “På lag med Giske og kronprinsen”, February 28, 2010. <http://www.rbnett.no/lokal/rauma/article182446.ece>

(11) E24, “Drømmer om norsk IT-suksess under fotball-VM”, November 26, 2009. <http://e24.no/it/droemmer-om-norsk-it-suksess-under-fotball-vm/3392379>

(12) Dagens Næringsliv, “Taster seg til Statene”, March 11, 2005. < http://boostcom.no/Media/DN_110305.pdf>

(13) Dagens Næringsliv, “Norsk sms på luften i California”, May 8, 2005. <http://boostcom.no/Media/DN_070505.pdf>

(14) NRR, “Trondheimsfirma samarbeider med Al Jazeera”, February 5, 2009. <http://www.nrk.no/nyheter/distrikt/nrk_trondelag/1.6466799>