Sustainability Television

Sustainability Television Inc. is an independent media company headquartered in Vancouver, British Columbia, Canada. The Internet based company is led by founder Jason Robinson and eco-crusader and journalist Rex Weyler, co-founder of Greenpeace International. Sustainability Television follows a social enterprise business model and airs content it produces as well as co-productions, acquired and user-generated content.

According to the official Sustainability Television website:

   "Broadcasting over the internet allows our members to directly submit content that empowers citizen engagement and a much more interactive and educational experience for our viewers."

History

The Concept

Sustainability Television was developed based on the experiences of Jason Robinson (Founder and CEO) in Finance, Film and Television, Travel and the Environment. Sustainability TV’s business model evolved from a non-profit model in 1999 into a social enterprise "for-profit" model in 2007.

Launch of the Website

The website (www.sustainabilitytelevision.com) was launched in June of 2008. Contents include streaming video, news commentary via the internet, and a calendar of sustainability-themed events.

In March of 2009 the company joined forces in a partnership initiative with the Sierra Club of BC to broaden their shared conservation message with the public.

In September of 2009, the company formed a partnership with The NOW! Organization. STV will be airing the winning plays of the 2010 Act NOW! Playwriting Competition.

Influential People

Elena Rivera - Designer of the 2010 Winter Olympics and Paralympics logo.
Rex Weyler - Co-founder of Greenpeace International
Guy Dauncey - President, British Columbia Sustainable Energy Association (BC Sustainable Energy Association)