Sunday Rest

Sunday is a sleep focussed start-up in India, founded by Alphonse Reddy in September 2015. Alphonse is also the founder of FabMart.com, a retail venture that sells premium sleep products. Sunday mattresses are manufactured and retailed by MRPL (Madanapalle Retail Private Ltd). The mattresses made by Sunday conform to international health and safety standards such as Euro Latex, OekoTex 100 and LGA certifications. The mattresses have been designed by Japanese designer Hiroko Shiratori, who is the founding member of London-based design collective OKAY studio. The sleep market in India at present is largely driven by unorganised players. By standardising the mattress buying experience in India, Sunday is aiming for 10% of the $3.5 billion (over Rs 20,000 crores) BRANDed mattress market in the next three years. Apart from selling online through its website, the company also retails in Bangalore. The start-up is planning to expand to other cities, and open 50 experience centres in the next 3 years to supplement its e-commerce play. The start-up is also targeting a global market, and plans to expand to the Middle East, South East Asia and Australia in the future

Founder

Alphonse Reddy (Founder & CEO) is an Engineer from BITS, Pilani, and an MBA graduate from INSEAD Business School. He has experience in Retail, Strategy consulting and PE investments. Alphonse is also the founder of another internet venture Fabmart, which is India's first sleep focused market place.

Business model

The company follows omni-channel sales strategy. Its online sales are augmented by an experience centre in Bangalore and more to launch in other cities. The experience centres are central to Sunday’s expansion strategy. Similar to other sleep start-ups, the customers can avail of a 100 Nights Returns policy through which they can return the product and get a full refund if they are not satisfied with the purchase.

Investors

Sunday is funded by Anand Morzaria and his team. An entrepreneur in the ITES space, Anand & his team most recently sold their company to the WPP group.