Squeeze media

Squeeze Media is a United States–based sales experience and business process outsourcing company that provides lead development and contact center services to clients in sectors such as financial services, mortgage, insurance, healthcare, solar and home services. The company works with brands to improve conversion of marketing-generated leads, positioning itself between clients’ marketing and sales functions.

History

Squeeze Media was founded in January 2009 in Orem, Utah by Carson Poppenger, who had previously worked at a firm that generated a large volume of leads that were not being effectively followed up by sales teams. This led him to create Squeeze Media to focus on improving conversion from existing marketing spend.

The company began as a bootstrapped operation and expanded over time by adding outbound sales, lead development and customer retention services for clients. Currently Squeeze Media employs several hundred people and operating multiple offices in Orem and Logan, Utah, as well as Rexburg, Idaho.

Operations

Squeeze operates contact centers and sales development teams that support brands with business-to-consumer and business-to-business outreach. They focus on helping clients increase revenue and profitability from their existing marketing programs that include lead generation, live transfers, lead nurturing and development, pipeline development, inbound and outbound customer service and retention, consultative telesales, remarketing, and marketing automation.

The company’s client base includes brands in mortgage lending, personal finance, insurance, healthcare, technology and home services. Examples of named clients, as reported in company and third‑party profiles, include LoanDepot, Optima Tax Relief, and other consumer-facing financial and technology firms.

Business model

Squeeze operates as a sales experience and contact center vendor that integrates with clients’ marketing programs and sales organizations, often structuring engagements around performance‑based or revenue‑linked metrics. Squeeze has positioned this approach as a way to align its incentives with those of its clients, focusing on conversion and revenue outcomes rather than pure activity volume.

Recognition

According to Inc. Magazine, Squeeze appeared on the list of 5,000 fastest‑growing private companies in the United States in 2022, 2023, 2024, and 2025 with three‑year growth rates above 200 percent and rankings as high as No. 1101 nationally. Regional press in Utah has also recognized Squeeze as one of Utah Valley’s fastest‑growing companies in the early 2020s.