Sparkology

Sparkology_Logo.png

Sparkology is an elite online dating service "that caters to young and successful professionals in the metropolitan scene."

FoxNews.com has listed Sparkology as the "best elite site" for online dating.

Methodology and membership

Sparkology takes a more exclusive approach to online dating that seeks to focus on service and quality. The community is invite-only and men must be verified graduates of top universities as a means to filter out some of the pitfalls of other online dating services: dead accounts, fake profiles and spam. Regarding the site's model, Sparkology founder Alex Furmansky said, "The opportunity lies in focusing on a specific demographic and offering them a superior experience that a middle-market behemoth could never match."

The site's pricing structure seeks to further encourage quality. Women members buy monthly subscriptions while men purchase "spark packs." The Sparkology site explains spark packs as the "virtual currency to initiate conversations that eliminates unwanted impersonal e-mails. Women receive meaningful interactions from men that are genuinely interested, while men no longer need to spam dozens of profiles to get a response."

Sparkology also employs special behavioral algorithms to help match members and also has city concierges "to help members transition naturally from online to in-person interactions."