SIVVI.COM

SIVVI.COM is an online retailer selling on-trend clothing, footwear and accessories for both men & women based in Dubai, United Arab Emirates. It was launched in Dubai in March, 2014 by Rashid Alabbar, son of Mohammed Alabbar.

For the first season, the business offered a selection of over 40 international high street brands and up-and-coming boutique labels for men and women.

Expanding their offering for the second season, the business increased their list of brands to over 60 names.

In September 2014, SIVVI.COM launched American Apparel. The online retailer carries the American brand's range of clothes for men and women. They are the exclusive stockist of this brand in the Middle East and GCC region.

Current operation

Rashid and Salama Alabbar, the children of Emaar Properties Chairman Mohammed Alabbar, launched SIVVI.COM – a fashion portal to serve the Middle East.

Brands it retails include 7 For All Mankind, Converse, Havaianas, Ray-Ban, and Seafolly. The young start-up company also lists regional brands in their directory: Aura Headpieces, Bitter Sugar and bySOPHIE.

As noted in Time Out Dubai in June 2014, Jenny Hewett listed SIVVI.COM as one of the "30 Great Deliveries in Dubai". The company has various delivery and payment options for customers that were not available in the region before.