Sinead Norenius

Sinead Norenius is a celebrity spray tan artist, editor-in-chief of the blog Self Tanning Queen, a founding member of iFabbo (International Fashion and Beauty Bloggers Organization), and the founder of Beautisol, a sunless tanning and anti-aging company based in San Francisco. In addition, she is a licensed esthetician and veteran educator with sixteen years of experience within the skincare industry. As an educator in skin care, she is seen as an authority in self tanning and sun care and has created one of the only self tanning brands that utilizes Pure Scent technology.

Career

Originally from Johannesburg, South Africa, Sinead is now based in San Francisco, California. She first began her skincare career as a paramedical esthetician for a prestigious plastic surgeon based in Newport Beach, CA. She then took on a position as Sales Director for YonKa Paris, a French luxury skin care company.

After her time at YonKa Paris, Sinead founded The Beauty Firm, a marketing consulting agency focusing on the skincare, beauty, and fashion industry. Sinead's duties were to market, brand, and develop clientele such as Asha Couture and Mineral Essence. She soon began working as the Director of Education – North America for St. Tropez (Self Tan Brand), a leading sunless tanning brand based in the United Kingdom and United States. As a member of the original St. Tropez Tan North America start-up team, Sinead helped successfully launch St. Tropez’s campaign in 2007. At the same time, she also contributed to a number of high profile luxury establishments and worked on strategic partnerships and acquisitions of accounts at Elizabeth Arden Red Door Spas and the Ritz-Carlton Hotel Company.

Although Sinead has taken on other business endeavors, she continues to work as a celebrity spray tan artist. Past clients have included British singer Natasha Bedingfield and Bethenny Frankel from The Real Housewives of New York City.

Self Tanning Queen

After working on St. Tropez's North American campaign, Sinead's desire to create an online forum for sun care and skin care inquiries led to the establishment of her blog, the Self Tanning Queen. Her blog consists of self tanning tips and tricks, health news, and general sun and skin care.

Beautisol

In 2009, along with Chris Raniere and Tom Fischer, Sinead developed her own self tanning brand called Beautisol (formerly known as Antidote Skin Care). Sinead sought to differentiate her brand from other self tanners by incorporating Pure Scent technology, a technology that eliminates the DHA processing odor associated with most self tanners. Beautisol also promotes their skin-specific face self tanners as unique from other tanning lotions. In April 2011, Sinead was invited to showcase her product line Beautisol on Home Shopping Network (HSN). After having sold out her products at the initial launch, she was invited back in June 2011.

Other

In addition to her pursuits as an esthetician, blogger, and entrepreneur, Sinead is the co-founder of iFabbo, the International Fashion and Beauty Bloggers Organization, founded in 2010. Her organization is a community of bloggers dedicated to a constant dialogue and communication between brands and bloggers. iFabbo has held events with sponsors such as stila and Murad in Los Angeles and San Francisco. Sinead is also a member of the National Coalition of Estheticians, Manufacturers, and Distributors and Associations (NCEO).

Sinead has been featured in Good Housekeeping, Houston Family Magazine, Northern Virginia Magazine, Total Beauty, and The Boston Globe. Her Beautisol products have been featured in Teen Vogue and popular beauty blogs such as bellasugar and Kitten Lounge.

References

  • 1 ABC News. [cited May 19,2011].
  • 2 [cited May 19,2011].
  • 3 Northern Virginia Magazine.[cited May 19,2011].
  • 4 [cited May 19,2011].
  • 5 Good Housekeeping.[cited May 19,2011].
  • 6 Houston Family Magazine.[cited May 19,2011].
  • 7 Teen Vogue.[cited May 19,2011].
  • 8 Self Tanning Queen. [cited May 19,2011].
  • 9 Access Hollywood. [cited May 19,2011].
  • 10 Cosmetic Platform. [cited May 23,2011].
  • 11 happi (Household and Personal Products Industry). [cited May 23,2011].
  • 12 7x7. [cited May 23,2011].
  • 13 Hollywood Life. [cited May 26,2011].
  • 14 Self Tanning Queen. [cited May 27,2011].