Simple Is Beautiful
Simple is Beautiful (abbreviated SiB) is a partnership between Aymeric Bard (1975), software architect and electronic music composer, and Frederique Krupa (1969), designer and Chair of Communication Design at Parsons Paris. SiB have been creating music, games and software under the SiB label since 2008 and are specialized in developing apps for touch-screen handheld devices, especially the iPhone and iPad. SiB is based in Paris, France.
Biographies
Aymeric Bard graduated from Université de Marne La Vallée, France, with a DESS in Computer Graphics Programming in 1998.
Frederique Krupa graduated from Parsons School of Design in New York with a BFA in Product Design in 1990 and an MA in Design Criticism in 1994. Prior to moving to Paris in 1997, Frederique Krupa taught product design at Parsons School of Design, RISD, and University of the Arts in Philadelphia. She was also assistant editor at I.D. magazine from 1990-1993.
SiB partners met in Paris in 1998 while working in game software development at Virtools, now owned by Dassault Systemes. Frederique Krupa left Virtools to head up the Communication Design program at Parsons Paris in 1997, where she currently also teaches design research methods, system design methodology, and design history. Aymeric Bard remains a real-time 3D software architect at Dassault Systemes.
Software Releases
Simple Is Beautiful released the following software for Apple's handheld devices (iPhone, iPod Touch and iPad):
- DrumTrack8, a drum step sequencer for the iPhone released in April 2009. This app has earned critical acclaim for its user-friendly interface.
- SpillPills, an iPhone action puzzle game created with Manuel Bichebois released in October 2009.
- Smack That Gugl, an iPhone children's game created with Yann Le Corroler (creator of Talking Carl) released in December 2010.
- DrumTrackHD, a drum step sequencer for the iPad released in February 2011.
- muggum iPhone photography app created with Taylor Holland and released in February 2011. This app has received extensive web media coverage thanks to the dual symmetrical portraits it creates. Muggum is now used as a verb.
External Links
- official website: www.simple-is-beautiful.org
- www.muggum.com
- www.tayasui.com
- SiB software in iTunes App Store