Shop New Zealand
Shop New Zealand is an online retailer of New Zealand made products, founded by Chris Berryman in 2003 in Auckland, New Zealand. The company owns and operates eleven retail websites, as well as one physical store in Onehunga. With the slogan ‘Delivering New Zealand Made Products to the World’, its websites display information on roughly 6000 products and allow users to order them online. They also operate in six different languages including Korean, Japanese, Chinese, German, French and English, and offer multiple currencies to consumers.
The company is privately held and is a division of All World Shops Ltd., headquartered in Auckland, New Zealand.
Business operations
Business model
The company has established both online and offline presences without taking the traditional approach of bricks and clicks model, where companies begin with a physical store and take the concept to the internet later. Instead, the company launched its web operations in 2003 and then opened the physical retail site later in 2006.
Shop New Zealand was incorporated into All World Shops Ltd. in July 2008, headquartered in Auckland, New Zealand. Also founded by Chris Berryman, the parent company serves as the main body in franchising Shop New Zealand’s concept to overseas countries.
Electronic commerce
Shop New Zealand’s online inventory consists of over 6000 New Zealand made products for international retail sale. It also operates ten additional internet properties related to other locally produced items including thehealthstore.co.nz, sheepskinstore.co.nz, beautyshop.co.nz and honeyshop.co.nz.
The majority of Shop New Zealand’s business is conducted through electronic commerce, with approximately 60 per cent of non-English speaking customers coming from Asia and Europe. To enter the overseas markets, the company employed a large multi-lingual workforce and developed in-house search engine optimization knowledge. This strategy particularly has established a rapid entry to the Korean market . The company also runs its own loyalty program known as WebitCash where users can receive 5 per cent of purchases back and redeem the value for their next purchase. The company’s major markets include Japan, Korea, United States, Australia, China, Germany, France, and United Kingdom.
Brand development
In 2008, the company has developed and launched its own brand of healthcare products, named ‘Body By Nature’, followed by a manuka honey brand called ‘ManukaX’.
Overseas expansion
The business concept of Shop New Zealand was expanded to overseas countries including China, Malaysia, Australia and Hong Kong. This was carried out under Shop New Zealand’s parent company, All World Shops Ltd.
The first licensee store, Shop China, was launched on November 2008. On July 2009 two more licensees have signed the agreements with Shop New Zealand and launched their web operations in Malaysia and Australia. Another licensee store named ‘Shop Hong Kong’ was launched on September 2009. These licensee stores run a similar model as Shop New Zealand, where they source and retail locally-made products to worldwide consumers.
Key personnel
See also
- New Zealand
- Bricks and clicks
- Electronic commerce
- Manuka honey