Sheila (Ugly Betty)

Sheila is an fictional character in the television series Ugly Betty. She is played by Illeana Douglas

Background

Sheila is the assistant creative-director at Mode magazine and works under Wilhelmina Slater as the assistant editor when Daniel or Alexis are away. Her style is more along the lines of a Wilhelmina-in-training, making Wilhelmina less than impressed. Despite this, Wilhelmina already had plans for her to be the next second in charge when she takes over the magazine when she relaunches it as "Slater," but those plans were scrapped, as Sheila was appointed Creative Director of MODE magazine in "Giving Up The Ghost," after Wilhelmina was fired from that position and decided to launch "Slater" on her own.

Whenever Sheila is around Betty, Betty is unnoticed by her as if she didn't exist; In "How Betty Got Her Grieve Back," she asked if she was a "disaster" during a photo shoot involving victims of natural disasters.

Sheila also seems to be driven when it comes to work, especially when she hands out assignments. However she was not happy when Daniel made Amanda a consultant on the "Hot Or Not" column. When she saw Amanda's concept, Sheila told Amanda that she knew, worked with, and "Made out" with Amanda's mother Fey Sommers, but Amanda wasn't "Like Fey Sommers" and rejected her column idea.

Other unusual traits Sheila also exhibits include being obsessed with how her breasts look, even when wearing Victoria's Secret and drinking while working.