Sentia Media
Sentia Media is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1982. Formerly known as Media Monitors, the company rebranded to Sentia Media in 2012, reflecting the company's current ownership by Australian private equity group Quadrant since July 2010, and having since that time acquired: Singapore-based social media and online intelligence evaluation company Brandtology; South East Asia's largest media intelligence company, MediaBanc; Beijing company, ChinaClipping; and launched analysis and advisory business, 360m. Sentia Media also owns DIY media tracking service, Slice Media.
Sentia Media is a privately owned company headquartered in Sydney, Australia. It has offices in Melbourne, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China), the Philippines, Thailand, Indonesia, Vietnam and more.
History
Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including the Australian Press [...] Agency (APCA) founded in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
Media Monitors stepped out of Australasia by opening first non-ANZ office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.
On 18 November 2009, Media Monitors won five awards at the AMEC Awards presentation in London. (AMEC is the International Association for Measurement and Evaluation of Communication.)
On 9 February 2012, the company unified its brands under one corporate name, Sentia Media.
Services
Media monitoring service: track and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites
Qualitative and Quantitative media analysis: content analysis, media evaluation with the use of CARMA methodology
Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation
External links
References
- http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=2113:media-monitors-come-to-malaysia-&catid=1:breaking-news&Itemid=5
- Media Release - Media Monitors Enters Digital Age with Regional Broadcast Monitoring
- Asia Media Monitors set up HQ in KL
- New media in practice
- PRCA Malaysia News
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