Scott Political

Scott Political is a Minneapolis, Minnesota-based nonpartisan political consulting and advertising firm founded by Scott Perreault in 2001. Scott Political offers political television, radio and online media production as well as polling and fundraising tools for clients. Scott Political focuses in the areas of Federal, State, and local candidate races, PACs, 527s, and advocacy groups. It is frequently quoted in US political advertising and consulting articles and Scott Perreault was selected as a judge for the 2010 Pollie Awards. The impetus of Scott Political is to provide high-quality, low-cost media production that helps to level the playing field against campaigns with greater funding. It provides these services in both English and Spanish to allow clients to reach a greater set of voters.

Scott Political specializes in micro target media placement. This is the purchasing of media advertisements limited to a very specific geography or demographic (usually determined by voter zip codes). After the voter target is defined, the message is developed to appeal directly to that demographic and a suitable time or channel is selected, in the case of television advertisements, at which to broadcast the message. For example, if a political candidate wanted to reach 35+ year-old male Republicans in the Midwest, he or she would advertise on Fox News or the Golf Channel after 5 PM on week days.

Scott Political conducts polling for candidates and political organizations: opposition polling, issue polling and media preference polling. Polling is completed either by telephone or Internet. The 2006 Scott Political polling for the State of Texas conducted in May, mirrored the CNN exit polling conducted in Texas on Election Night.

Notable clients

• Ralph Nader - 2008 US President (I)
• Robert Schaffer - 2008 Houston, Texas, Civil Judge (D)
• Margaret Rappaport - Howard County, Maryland, Clerk of Court (R)
• Barbara Ann Radnofsky - Texas US Senate (D)
• Steve Hinds - Monroe County, Indiana, SHERIFF (R)
• Tom Alioto - Waukesha County, Wisconsin, Sheriff (R)
• Christopher Jordan - Rutherford County, Tennessee, Commissioner (I)

External links

• Scottpolitical.com - Main Website