Savvier
Savvier is a trademark of Savvier, LP., a direct response company based in Carlsbad, California, United States. Savvier is engaged in product development, manufacturing, marketing and distribution. Notable Savvier products include: Bodyflex, 6 Second Abs, and the Bender Ball. Savvier is well known in direct response marketing and has enjoyed success in the use of the long-form infomercial.
History
Savvier was started in 2002 by Jeff Tuller and Jack Chang. Jeff Tuller is currently president of Savvier and is a board member of the Electronic Retailing Association, serving on the ERA's Media Group Advisory Board (MAB) as chairman. Savvier's earliest success was with the Bodyflex, a yoga-based exercise program involving deep-breathing exercises combined with resistance training and isotonic stretching. Bodyflex was marketed extensively by Savvier using a new medium, the long-form infomercial. Savvier's infomercials for 6 Second Abs and for Bodyflex won
industry awards from the and conform to the Electronic Retailing Self-regulation Program (ERSP), a 2004 policy written by the ERA to increase consumer confidence.
History
Savvier was started in 2002 by Jeff Tuller and Jack Chang. Jeff Tuller is currently president of Savvier and is a board member of the Electronic Retailing Association, serving on the ERA's Media Group Advisory Board (MAB) as chairman. Savvier's earliest success was with the Bodyflex, a yoga-based exercise program involving deep-breathing exercises combined with resistance training and isotonic stretching. Bodyflex was marketed extensively by Savvier using a new medium, the long-form infomercial. Savvier's infomercials for 6 Second Abs and for Bodyflex won
industry awards from the and conform to the Electronic Retailing Self-regulation Program (ERSP), a 2004 policy written by the ERA to increase consumer confidence.
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