SalesGossip

SalesGossip is a digital marketing service based in London’s Silicon Roundabout in Shoreditch serving London and the UK. The website focuses on editorial content about fashion, beauty and shopping. Registered SalesGossip users receive access to sale and promotional updates aggregated from over 900 UK fashion and beauty retailers.

History

SalesGossip started as a beta site developed by Elizabetta Camilleri and Emilio Sanz in 2011, as part of the London Business School Incubator Programme/. During the first year, the company focused on alerting consumers of specific fashion and beauty sales and events. In 2012, the company decided to expand its services to include personalised retailer alerts and location-based services enabling users to locate offers near them utilising GPS technology on mobile phones and tablet devices.

The digital service aims to drive consumers to brick and mortar stores and e-commerce retailer websites by targeting promotions to specific segments of customers. SalesGossip’s clients include House of Fraser, Net-a-Porter, Belstaff, Debenhams, The Body Shop, New Look and Nike. As of February 2014, SalesGossip had 300,000 registered members and reported month of month growth of 20%

Financials

In August 2012, SalesGossip closed its £250,000 seed funding from Seed Enterprise Investment Scheme (SEIS). The first round of financing was funded by angel investors Andrew Grahame of Mr & Mrs Smith, Colin Rushmere, Russell Buckley, Stephen Bullock and Dale Murray.

In December 2013, the company closed its second round of financing with £600,000 from Enterprise Investment Scheme (EIS) and moved to a new office at iNDUSTRY in Shoreditch, a programme under the Shoreditch Trust.

Awards

SalesGossip won the RBS EnterprisingU Competition (RBS) in 2012. In 2013, SalesGossip was named one of 50 top websites to save you money by The Times, was featured in Startups.co.uk’s top 100 startups and was awarded SMARTA100 Female Entrepreneur of the Year.