Roaring Lion (energy drink)

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{{ infobox beverage | image = | type = Energy drink | abv = | proof = | manufacturer = RLED, LLC. | distributor = | origin = USA | introduced = 2001 | discontinued = | color = | variants = Original, Sugarfree | related = | website = Roaring Lion }}

Roaring Lion is a brand of energy drink distributed by RLED, LLC.

==History ==

Roaring Lion was created in 2001 in Los Angeles, California, and introduced as an industry-friendly alternative to Red Bull energy drink in bars, nightclubs, and other venues that use a soda gun to serve drinks from a bag-in-box (BIB). Based around the concept of reducing cost and waste (in comparison to purchasing the volume equivalent in the industry standard 8.3 oz cans), Roaring Lion was able to save many venues significant coinage.

Founded by Red Bull expatriates, Roaring Lion quickly aligned itself with multiple liquor companies and key bars and nightclubs across the country, which facilitated their rapid growth in becoming the #2 on-premise energy drink (gross volume poured) throughout the United States.

Roaring Lion, offered in Original and Sugar Free, is packaged in a 3 gallon bag-in-box, a 1 gallon bag-in-box, a 16.9 oz resealable plastic bottle, and a 12 oz slimline can. The bag-in-box (BIB) beverage container system, based on a syrup concentrate, allows Roaring Lion to be dispensed
directly from a bar gun, a beverage dispensing system.

Roaring Lion is currently available throughout the United States, the United Kingdom, Australia, the UAE, and several other countries around the world.

Ingredients

Positioned by RLED, LLC. as the only quality alternative to Red Bull, Roaring Lion has nearly identical ingredients, taste, and functionality as the industry leader. The ACTIVE energy components consist of taurine, glucuronolactone, caffeine, B vitamins, sucrose, and glucose which, as demonstrated through Red Bull's scientific testing, aids consumers in finding increased levels of energy, endurance, concentration, detoxification, and recuperation after a extensive exertion.

Brand

Roaring Lion has developed extensive support, sponsorship, and sampling programs which have evolved rapidly since their inception.

Branding has been centered around targeted product sampling, a wide variety of athlete and musician support, strategic product placement, and event sponsorship and ownership. Focused on providing energy to those in need, Roaring Lion has worked closely with such key tastemaker organizations/individuals as the Venice Surf & Skate Association, Crewest Gallery in Los Angeles, Formula car driver Brook Johnston, Motocross rider Josh Van den Heuvel, Spoken (band), the Black Rose Phantoms, and Betrayed With a Kiss. Additionally, Roaring Lion's Student Brand Manager program has been instrumental in bringing the brand to life and has provided countless sampling opportunities aimed at the key collegiate demographic.

Roaring Lion’s tag line, “Lionize Yourself,” is a pun that lends itself to the literal definition of "lionize" (to elevate oneself or to treat as an object of great importance).