Richard Luker
Dr. Richard Luker (1953-54) is an American psychologist, researcher, and professor. He is known for his work at the Chilton Company in 1994 during the creation of The ESPN Sports Poll. Prior to his sports work, Luker was known for his new and creative research techniques designed to better understand the impact of entertainment and marketing messages on TV and in films. His innovative designs have been written about in Ad Age, The New York Times.
Luker remains very active in academic work as well. In 2007, Luker joined Northwestern University's teaching faculty of the School of Continuing Studies. In 2005, Dr. Luker was named the Woodard Family Senior Research Fellow in the Warsaw Center at the University of Oregon. Rich has been an Associate Professor of Business in the Haab School of Business, Concordia University and Adjunct Associate Professor, Division of Kinesiology, University of Michigan off and on since 1998.
Luker remains very active in academic work as well. In 2007, Luker joined Northwestern University's teaching faculty of the School of Continuing Studies. In 2005, Dr. Luker was named the Woodard Family Senior Research Fellow in the Warsaw Center at the University of Oregon. Rich has been an Associate Professor of Business in the Haab School of Business, Concordia University and Adjunct Associate Professor, Division of Kinesiology, University of Michigan off and on since 1998.
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