ResponseLogix
ResponseLogix is a DRM (Digital Response Management) and CRM software-as-a-service (SaaS) company based in Sunnyvale, CA, founded by Tom Mohr, former President of Knight Ridder Digital and board member of the parent company of Cars.com and Apartments.com, as well as CareerBuilder. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti and Hyundai dealers across the US.
Overview
ResponseLogix is a pioneer in the emerging category of Digital Response Management (DRM), equipping the auto industry with a marketing solution suite that offers dealers the capability to increase the number of sales from internet leads. The ResponseLogix CRM product suite helps auto dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communication with the customer. The ResponseLogix product suite consist of three components: SmartQuote®, SmartFollow®, and SmartFacts®.
Product Suite
SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time, conveying broad availability by presenting multiple new and pre-owned vehicles on a single quote.
SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away, even reactivating leads up to 180 days past initial lead receipt.
SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments, helping sales management discover a salesperson’s problem points with data-driven insight so adjustments can be made to increase productivity.