RedTrack

RedTrack (operating as Redtrack Technologies Ltd.) is a technology company that provides a cloud-based performance advertising tracking, attribution, analytics, and automation platform.

History

RedTrack began in 2017 as a SaaS product developed under Affise.com. In 2018, the RedTrack.io web application was launched. The product was born from the market's shift away from cookie-based tracking toward first-party data. In 2019, the product was spun off from Affise.com and Redtrack Technologies Ltd. was incorporated as an independent company.

In August 2020, RedTrack closed a €425,000 seed round led by FlyerOne Ventures and Iron Wolf Capital. In 2021, the company added an integration with Shopify to expand its e‑commerce capabilities. In May 2022, RedTrack completed a Seed Plus round led by Presto Ventures.

In October 2024, the company raised $3.2 million in a Series A round led by Lead Ventures, with participation from InstaVC, Iron Wolf Capital and angel investor Balazs Gandera. During 2024 the group restructured under a U.S.-registered holding, Redtrack, Inc. In 2025, RedTrack introduced AI agents to assist media buyers and launched RedTrack Relay, a free product that enables Conversion API integrations and basic ad tracking for e‑commerce owners.

Products and services

RedTrack provides an integrated platform combining data infrastructure, analytics, and automation for tracking, attribution, and campaign management across major advertising channels.

The company also has a free product targeted at e‑commerce businesses that provides official integration with the Meta Conversion API, basic multichannel reporting using UTM parameters, and fundamental attribution features. It also develops AI-based setup tools, support agents, and automated analytics features.