RateHighway
RateHighway, Inc. is an American Software company that develops pricing and revenue management tools for the car rental industry. The company is based in Irvine, California.
History
RateHighway was founded in 2002 by Michael Meyer and Julie Flores. The company focused on developing software to help car rental operators monitor competitor pricing and adjust their own rates.
In 2004, RateHighway launched a rate monitoring system that provided car rental companies with access to competitor pricing data collected from online sources.
In 2017, RateHighway partnered with Perfect Price, a company specializing in machine learning, to apply artificial intelligence to car rental pricing.
In 2022, RateHighway announced a partnership with the Fleet Consulting Association to integrate vehicle valuation data into its pricing tools.
In 2023, Auto Rental News reported that RateHighway partnered with Rexalto to develop an expandable pricing platform designed to allow integration with external systems.
Media coverage
RateHighway has been cited in both industry publications and general media in discussions about car rental pricing.
The Washington Post cited Rate-Highway in a 2022 article about rental car fees and pricing transparency.
CNN Travel referenced Rate-Highway in coverage of travel demand and rental car availability following the reopening of U.S. borders.
Auto Rental News has reported on RateHighway’s product developments and partnerships in the car rental technology sector.
Leadership
Michael Meyer is the president and co-founder of RateHighway. Julie Flores is co-founder and serves in an operational leadership role.