R2C Group

The R2C Group (also known as Respond2 Cmedia and Respond2 Communications) is the name for a group of related companies in the advertising industry. It comprises Respond2 and Cmedia.

History

In 1998 President and CEO Tim O'Leary founded what is now Respond2 CMedia, also known as R2C Group. As the internet grew, O'Leary shifted gears to the promise of the field of direct response marketing. He decided to build a new agency. He sold his part of Tyee and 800.com and set out to build Respond2. 1

Tim O'Leary, President-CEO of Respond2 works with his wife Michelle Cardinal who is President-CEO of CMedia. 2 Together they have built Respond2 CMedia (aka R2C Group) into independent full-service direct response television (DRTV) agency.3

Cmedia operates as a direct response media company. 4 It engages in research and planning, buying, and managing direct response television, print, radio, and Web programs. In other words, they buy the time on the TV-Cable-Radio stations for advertisers. CMedia also provides turnkey operations set-up and management, tracking and reporting, strategic consulting, backend management and offer construction, and financial modeling. Cmedia offers corresponding direct media services, including online, radio, print, and direct mail, as well as campaign management in various categories, such as technology, financial services, education, fitness, beauty, housewares, and healthcare. The company was founded in 1998 by Michelle Cardinal and is headquartered in Portland, Oregon with offices in Billings, Philadelphia, Los Angeles, and Chicago. It also has operations in Providence, Rhode Island.5

References

• Strom, Shelly."Production company grows with old TV shows" "Portland Business Journal" December 6, 2007.

• Strom, Shelly."Cmedia ready for the big pond" "Portland Business Journal" March 4, 2005.<--accessed April 14, 2009-->

• Portland Business Journal."Cmedia's CEO brings passion for adventure to business" "Portland Business Journal" June 8, 2001<--accessed April 14, 2009-->

• Business Week-Media."Respond2 Communications, Inc." "BusinessWeek.com" April 14, 2009

• Haire, Thomas."Principals in Respond2, Cmedia, ATC Agency Services deal speak out.(Panel Discussion)" "BNET.com" May, 2005<--accessed April 14, 2009-->

• Business Wire."Respond2 Launches New Media Division..." "BackChannelMedia.com" April 26,2006<--accessed April 14, 2009-->

• Backchannelmedia." Nautic Partners Join with Management to Aquire Respond2 Communications, Inc." "BackChannelMedia.com" June 6, 2007<--accessed April 14, 2009-->

• Rueters."eFoodSafety Retains Respond2 Communications to Launch National Direct-Response Marketing..." "Rueters.com" January 1oth, 2008<--accessed April 14, 2009-->

• Mediabuyerplanner.com."Respond2 Acquires Marketing & Media Services, Expands into Per Inqury DRTV" "Mediabuyerplanner.com" July 20, 2006<--accessed April 14, 2009-->

• Sauer, Patrick J."...for rewriting the rules for husband-and-wife teams." "Inc.com" April 1, 2005<--accessed April 14, 2009-->

External links

• Company website
• Respond2 CMedia on Hoover's