Procedural Inc

[[File:Proced2.png]]

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{{Infobox company
|name = Procedural Inc.
|logo = [[image:Proced2.png]]
|caption =
|type = 3D Software Developer
|genre = 3D Modeling Software for Urban Environments
|fate =
|predecessor =
|successor =
|foundation = November 2007
|founder = Pascal Mueller, Simon Schubiger, Dominik Tarolli, and Luc Van Gool
|defunct =
|location_city = Zurich
|location_country = Switzerland
|location =
|locations =
|area_served =
|key_people =

|industry = Film & TV Production, Game Development, Architecture, Urban Planning, Archeology, Mapping and Cultural Heritage
|products = CityEngine: <br />PRO, SE, Academic, [http://www.procedural.com/purchase/trial.html Trial]
|production =
|services =
|revenue =
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|homepage = http://www.procedural.com
|footnotes =
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}}<br /><br />
'''Procedural''', Inc. is a Software company located in [[Zurich, Switzerland]], specialized in [[procedural modeling]] of 3d cities and buildings. With their product [http://www.procedural.com/cityengine/features.html ''CityEngine''] they offer an unique design and modeling solution for the [[visualization (computer graphics)]] of 3D urban environments.

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==History==
Procedural is an official spin-off company from [[ETH Zurich]]. Co-founder and CEO [http://www.vision.ee.ethz.ch/~pmueller/ Pascal Mueller] founded Procedural Inc. in November 2007 alongside CTO Simon Schubiger, COO Dominik Tarolli and renowned [[computer vision]] professor Luc Van Gool. Mueller is one of the key researchers in the field of procedural modeling for 3D architectural content and has demonstrated his knowledge during his years at the ETH [http://www.vision.ee.ethz.ch/ Computer Vision Lab] where he published several SIGGRAPH papers and participated in numerous Swiss and European funded projects (e.g. MESH, MURALE, Blue-C, CyberWalk, and EPOCH). The developed novel concepts are now the core of Procedural Inc.'s flagship product [http://www.procedural.com CityEngine], which is commercially available since August 2008.

==Awards==
* 2010 [[Red Herring (magazine)]] - Winner of Global 100 Award
* 2009 European Techtour - [http://www.techtour.com/webandmobility09/files/WM%20final%20release%2018%20Nov.pdf 25 Most Promising Start-ups in Europe]
* 2009 [http://www.ctistartup.ch/htm/home.htm CTI] - Start-Up label
* 2009 [[Red Herring (magazine)]] - Private Tech Ventures in Europe
* 2009 [[3D World]] Magazine - Killer 3D Technology of 2009

==Product & Solutions==
===CityEngine===
CityEngine is an interactive 3D modeling tool for the procedural generation of urban environments, focused on providing an early design and modeling solution for a variety of industries. CityEngine streamlines the generation of 3D cities using rule-based procedural modeling methods [LINK] and allows 3D artist to concentrate on the creative aspects of modeling. A scripting language offers modeling possibilities to control or vary mass, elements, proportions, rhythms or materials and changes to architecture, streets or entire cities models can be adjusted via a parametric user interfaces. All changes made to models can be viewed in real-time.

Standard capabilities include:
*'''Procedural Street Network Construction''' - (Street grow tools, takes terrain into account)

*'''Import of Street Networks or Lots''' - (Maps imported from OpenStreetMap, DXF file format support)

*'''Scripting 3D Buildings''' - (control or vary mass, elements, proportions, rhythms or materials)

*'''Parametric Modeling of 3D Buildings''' - (interface to control specific building parameters such as height or age. View in real-time)

*'''Parametric Modeling of 3D Streets''' - (street appearances controlled via parametric interface)

*'''Map-Controlled City Modeling''' - (The parameters of the buildings and streets can be controlled globally via image maps)

*'''Batch Export of 3D Models''' - (Supported formats are Collada, FBX, OBJ, 3ds, RIB and mental images' MI. )

Releases to Date:
*[http://www.procedural.com/cityengine/whats-new/whats-new-in-cityengine-20093.html CityEngine 2009.3] / 2009.2 / 2009 / 2008.3 / 2008.2 / 2008

==Involvement==

===V-City===
Procedural is part of the V-City consortium which was founded in 2008 by a number of world-class organizations in the field of computer vision, computer graphics and geographic information.

The [http://vcity.c-s.fr/EN/index.html V-City] project aims to develop an innovative and interactive tool integrating the latest advances in [[Computer Vision]], [[3D Modeling]] and [[Virtual Reality]] making possible the efficient reconstruction of large-scale urban environments and their real-time [[3D visualization]]. The system will enable historians, architects or archaeologists to reconstruct urban environments from existing data such as large-scale geo-spatial libraries, built from multi-source and multi-format architectural and cultural information. The goal of V-City is the documentation, preservation and study of urban environments which according to the [[UNESCO]] represent one of the most important and valuable cultural heritages.

V-City is supported by the [[European Commission]] through the Information & Communication Technologies program under [[FP7]].

===Rome Reborn===
[http://www.romereborn.virginia.edu/index.php Rome Reborn] is an international collaboration headlined by the [[Institute for Advanced Technology in the Humanities]] (IATH) of the [[University of Virginia]]. The goal of Rome Reborn was to create an interactive 3D digital model of the ancient city of Rome and reconstruct the urban development of the first settlement in the late [[Bronze Age]] (ca. 1000 B.C.).

With several version such as Rome Reborn 1.0, 1.1, and 2.0, Rome Reborn is considered one of the largest virtual reconstruction, cultural heritage and digital archaeology project to date.

Rome Reborn 2.0 was collectively created by IATH, Procedural and Mental Images and made its debut at [[Siggraph]] in 2008 Los Angeles.

===Soundium===
''Soundium'' is a procedural multimedia performance tool for live-video-composition and sound-driven visuals. Soundium is non-commercial software and developed by the [http://www.corebounce.org/wiki/Main/Front Corebounce association] which is a side project of some employees of Procedural. Since 2001 The performance group [http://www.scheinwerfer.li ''Schweinwerfer''] has been using ''Soundium'' at various electronic music events and art installations.

==See Also==
{{refbegin}}
*[[CityEngine]]
*[[ETH Zurich]]
*[[Siggraph]]
*[[Procedural]]
*[[3D Modeling]]
*[[Computer Vision]]
*[[Virtual Reality]]

{{refend}}

==References==
{{refbegin}}
*[http://www.procedural.com Procedural Inc.]
*[http://www.corebounce.org/wiki/Main/Front Corebounce]
*[http://www.scheinwerfer.li Scheinwerfer]
*[http://www.vision.ee.ethz.ch/~pmueller/wiki/CityEngine/Front Pascal Mueller]
*[http://www.vision.ee.ethz.ch/ ETH Computer Vision Lab]
*[http://www.romereborn.virginia.edu/index.php Rome Reborn]
*[http://vcity.c-s.fr/EN/index.html V-City]
{{refend}}