Population Communications International
Population Communications International (PCI - Telling Stories, Saving Lives) is dedicated to the promotion of education and health, including reproductive health and informed choice; sensitivity to national and local cultures; and the principles put forth in broadly accepted United Nations covenants and resolutions.
Working worldwide, PCI develops entertainment-education programs and social marketing strategies that support targeted health and poverty alleviation initiatives. For more than twenty years, PCI has worked in over 27 countries, producing more than 75 radio and television programs, training hundreds of individuals, and Providing technical assistance to more than 100 international organizations.
Recently, PCI’s efforts have focused on work in Latin America and the Caribbean. In 2004, PCI launched an ambitious new program designed to build capacity in local grassroots organizations dedicated to promoting improved health and local economic sustainability. The program called "My Community" enables local coalitions of radio broadcasters, NGOs, government agencies and service providers to create and sustain radio and entertainment-education campaigns that educate and drive demand for local services.
In 2005, PCI trained more than 20 coalitions across Latin America, empowering these groups to tell their stories. By 2006, PCI had helped those groups broadcast nine original, locally-produced behavior change radio projects in various local languages. In 2007, PCI plans to have 31 radio programs on the air, reaching a potential audience of 40 million listeners.
Name Change
On June 1, 2007, PCI officially changed its name to PCI-Media Impact. This new name better reflects PCI-Media Impact's dynamic, focused mission to empower audiences to turn knowledge into action.