Peoplefund.it

Peoplefund.it is an online crowdfunding platform in the UK that operates in an 'All or Nothing' method for individuals or groups to raise funds for creative projects. It was started by KEO digital, a digital media company based in London, UK.

The Platform

Peoplefund.it operates on the "all or nothing" way of funding. Projects upload their information including a project description, list of rewards and a short video. They choose a target and if they reach it before their time runs out then the money is transferred to them. The most important aspect of the projects are the rewards they offer as these will attract supporters to each project.

Peoplefund.it merged with WeDidThis (another UK crowdfunding platform).

History

The website was set up by KEO digital, a digital media company that pioneers community solutions to everyday problems. KEO digital was set up around the online community of River Cottage (a UK-based television programme). It has upwards of 300,000 members who are all interested in food, gardening and an outdoor lifestyle.

In 2009 KEO digital set up a site called Landshare (garden sharing), which brings together people who have a passion for home-grown food, connecting those who have land to share with those who need land for cultivating food. Since its launch it has grown into a thriving community of over 70,000 people with some fantastic successes.

As a result of these other projects KEO digital were confronted with a demand of people suggesting IDeaS. Rather than just pick one they decided to set up a platform that would allow ANYONE to set up their own projects. Peoplefund.it was designed and developed in a few months and came to light in November 2011 .

Peoplefund.it are supported by Nesta

Notable Projects

The Bicycle Academy raised over £40,000 through Peoplefund.it in November 2011 in 6 days. Young Rewired State raised £20,000 after being mentioned by Stephen Fry and being featured on TechCrunch