Patrick J. O’Rahilly

Patrick J. (Pat) O'Rahilly is President and Chief Executive Officer of Aspen Marketing Services, the largest privately-held marketing services firm in the United States.

Early career

O’Rahilly began his career as owner of a Chevrolet dealership, where he designed and executed his own marketing campaigns and promotions.

In 1986, O’Rahilly, who had initially relied upon television and radio advertisements to drive sales at his dealerships, implemented a direct mail campaign. The response was overwhelming, and over the next four years, sales rose by 40% to 50% annually.

CMI acquisition by Aspen Marketing Services

In 1990, O’Rahilly formed a new venture called Creative Marketing International (CMI), and sold off his dealerships. CMI had contracts to send direct mail for more than 1,000 auto dealerships nationwide.

In 1998, CMI was purchased by Aspen Marketing Services, based in West Chicago, IL. O’Rahilly was named Group President, and in 2002, was named President and CEO of Aspen Marketing.

During his tenure, Aspen Marketing Services has made three acquisitions: SRI Analytics (2005), DVC Worldwide (2006) and the Townsend Agency (2007).

Pat O'Rahilly currently lives in St. Charles, Illinois with his wife and three children.