Partho Dasgupta - Managing Partner at Thoth Advisors

Partho Dasgupta is a prominent media professional who made significant contributions as the Chief Executive Officer (CEO) of BARC India. Currently, Partho Dasgupta is the Managing Partner at Thoth Advisors, a strategic consulting firm that offers insights and solutions to companies in the media and communication sectors. With a wealth of experience in both leadership and consulting. Partho continues to influence the industry through his innovative thinking and strategic guidance, making him a valuable asset in the media space.

A senior general management professional having leadership experience in diverse consumer industries and media management experience in print, television and out of home. His larger career has been in Media, technology and consumer industries where he did large and small start-ups. Partho has earlier led start-up teams and management teams of Times Now, Future Media, The Economic Times and Times Multimedia.

One of his proudest achievements was the startup of Times Now, the English news channel from Times group. He was the first employee, responsible for recruiting the leadership team, divestment of 26% stake to Reuters, setting up the studios and infrastructure and finally distributing and launching the channel. Previously, as the General Manager- Operations of The Economic Times, he was heading the management function and responsible for growth of the business and profitability in its growing years

A keen observer of consumer, technology and media trends, Partho was the first CEO of BARC, to develop and operate a new Broadcast Audience Measurement system. His biggest achievements in this assignment was to start up operations from scratch, devising a unique funding model from banks, Multi stakeholder board management, Government and Regulatory management, most advanced technology architecture globally, including M2M and big data capabilities and reaching 3000 towns and villages across the country making the panel the largest in the world. BARC is today the largest Measurement panel company in the world, having expanded its sample and also introducing insight offerings in the areas of News, Sports, Music and Premium homes and OOH as well. The company uses Big data tools and ML and AI for its product offerings

He was earlier in the leadership team of the country's largest Education company. He turned around the preschool business while leading the inorganic growth story in k12 schools. He also had an entrepreneurial stint where he cofounded a media company with colleagues.

The past President of The Advertising Club and member of the Managing Committee of International Advertising Association, Partho is a speaker at multiple events and forums on media and consumer trends, including TEDx. He has also been in the Media and Entertainment committee of CII since 2004.

He has been the winner of several industry awards including Best CEO, Media person of the year and lately recognised as part of India’s top 100 People Managers by Forbes. BARC was also adjudged as one of the few Great Places to Work among media companies.