Orange Label Advertising

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies.

Overview

Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties including Document Imaging Advertising for large and regional dealers such as XEROX, Ricoh, Sharp, Canon and Hewett Packard. Other industries include medical and education.

Key differentiators for the company include its ‘Orange Exploration‘ approach to fact-finding, powerful ‘View from the Field‘ research technique, and ‘The Juice‘ different-and-better client branding method. Orange Label’s process allows them to actualize client goals by delivering the needed balance of account strategy, media planning/buying and creative execution. Their branded approach to creating an , combined with a comprehensive understanding of key demographics, yields an advertising strategy that produces Real Solutions and Real Results.

HISTORY

After nearly 40 years of service, Hunter Barth Advertising, one of Orange County’s longest-standing privately held advertising agencies, changed its name to Orange Label Art + Advertising in 2007. The branding shift was coordinated in response to an internal desire for greater identification with the marketing heritage of Orange County, CA, in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages. Throughout the 40 years of operation, they have been synchronized with identifying characteristics and qualities of the region—namely, lifestyle, energy and innovation. The move to Orange Label Art + Advertising reflects success with clients and uses an inspired mixture of art and advertising to create powerful brands.

PRINCIPALS

The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter.

Wes Phillips

Wes has an unwavering commitment to generating Leadership, which enhances the quality of life. One of the functions of Leadership is the ability to wisely translate an intention into reality and sustain it. Wes has the ability to help Orange Label Art + Advertising clients specifically identify their company’s long-term intention and then with savvy marketing and advertising strategies, assist them in sustaining their business intention. The bottom line is Orange Label Art + Advertising clients become market leaders! As market leaders, Orange Label Art + Advertising clients experience increased sales, improved gross profit margins, greater net profit and, most importantly, higher long-term business value for all stakeholders.

Wes became part of the Orange Label Art + Advertising team in 1983. The first seven years he learned every aspect of the agency business. In 1990, Wes became Chief Executive Officer.

As a result of his commitment to Leadership, Wes has been invited to conduct seminars and workshops for companies throughout North America. He currently sits on the “Board of Advisors” for one privately held company. He has been awarded the President’s Award by the College of Business and Economics at California State University, Fullerton, his alma mater.

Ian Crockett

Ian began his career at Orange Label Art + Advertising in 1984 and quickly established a major role in one of Orange Label Art + Advertising’s proficiencies, the office technology industry. While managing millions of advertising dollars on behalf of Orange Label Art + Advertising’s clients, Ian helped those clients become the dominant force in their market, then reap the rewards by selling their businesses and becoming multimillionaires.

He has conducted seminars and workshops, been a keynote speaker at National Sales Meetings and consulted with international manufacturers such as IBM, Kyocera, Mita, Hitachi, Sharp Electronics, Ascom Hasler, Minolta and many more.

Ian is a graduate of Cal State Fullerton and works closely with their [College of Business and Economics, speaking to classes and being one of the founding members of the school’s highly successful Honors Networking Program. Ian is also currently a professor at Cal State Fullerton in the Communications Department. He is an active member of [Vistage_International Vistage], an international organization for business leaders, and also serves as a guest speaker to [Vistage_International Vistage Groups]. In 2003, Ian was elected to the Board of Directors for the Orange County Advertising Club and has served as its President.

Rochelle Reiter

A Southern California native, Rochelle has been on a fast track at Orange Label Art + Advertising since the day she graduated from Cal State Fullerton’s School of Business and Economics. Beginning her career as the agency’s Media Assistant, she was quickly promoted into a Media Director role in which she managed the broadcast and print activities for Orange Label Art + Advertising clients in over 200 markets nationwide.

Sensing that her well-rounded business skills and affable personality were well suited to working directly with the clients and directing all their marketing and advertising activity, Rochelle made the lateral move into Orange Label Art + Advertising’s Account Service Division. From there, she wasted no time in being promoted to Senior Account Manager and recently to the position of Orange Label Art + Advertising’s Vice President. As a key member of the agency’s management team and providing valuable input into its strategic direction, Rochelle has found time to return to Cal State Fullerton, participating in Professor For A Day, being a founding member of the Business Department’s Honors Networking Program and speaking at other student functions. She has also earned a MBA in International Business and was a two time nominee for the Orange County Women in Business Awards.

OPERATIONS AND CAPABILITIES

Abridged client list

Strategic Marketing

  • Corporate Identity
  • Positioning
  • Logos/Branding
  • Creative Conceptions

Collateral / Graphic Design

  • Brochures
  • Selling Systems
  • Print Ads

Media

  • Media Research
  • Planning
  • Buying
  • Post-Buy Analysis
  • Mobile Marketing

Public Relations

  • Buzz Marketing
  • Press Release Development
  • Media Advisories
  • Media Relations
  • New Product Introduction
  • Company Launch
  • Crisis Management

Broadcast

  • TV/Cable
  • Radio
  • Terrestrial, Satellite
  • Syndicated Programs
  • Local Stations

Direct Marketing

  • Personalized URL’s
  • Direct Mail Strategy and Consults
  • Direct Mail Design
  • Production and Mailing
  • List Brokerage Services

Rich Media

  • Streaming Web Video
  • Live Event Broadcasting
  • Video Snacks

Trade Shows

  • Booth Design
  • Pre & Post Show Marketing

Promotions

  • Sweepstakes
  • On-Air Promotions
  • Cross Promotions
  • Event Marketing
  • Product Placement

Online & Digital

  • Social Media Strategy
  • Search Engine Marketing
  • Email Marketing
  • Blog Development
  • Social Networking
  • Viral Marketing Campaigns
  • Website Strategy
  • Web Video
  • Web Analytics
  • Banner Ads
  • Display Ads