Ohal Group
ohal was founded in the United Kingdom in 1972 and measures media sales effectiveness. ohal is an econometrics organisation with 85+ consultants and offices in London, New York, Paris, Copenhagen, Stockholm & Singapore.
ohal specialise in ROI Analysis, Budget Optimisation, Media Laydown, Sales and KPI Forecasting, Media Synergy and Customer Segmentation, providing on-going consultancy to a wide range of clients globally. ohal has experience across all major sectors, particularly Digital, FMCG, Retailing, Financial, Pharmaceutical and Telecommunications.
ohal’s central objective is to assist clients in understanding what drives sales and profits, forecast the impact from different investment scenarios and optimise future investments for better returns.
ohal uses a combination of independently sourced media data, ohal’s own database of macro-economic, climatic and financial tracking data together with client data, to create a realistic model to identify the drivers of a variety of KPIs.
ohal is an independent consultancy, acquired by the WPP Group in 2001.