Never Ever Limited
Never Ever Limited is a UK-based business incubator, founded in 2005 by the serial entrepreneur James Layfield to establish, develop and market new businesses.
Businesses
The Lounge
In 2005 Layfield established youth marketing agency, The Lounge Group, with business partner Sara Gil. The Lounge Group was founded on the maxim that ‘the market knows the market’ and is typical of Layfield's modus operandi as an entrepreneur and showman. The business gains its credibility from a network of under-35-year-old associates spread across the UK which Layfield claims, with characteristic bravura, to be unique.
Fittingly, Virgin Mobile was one of The Lounge Group's founding clients and the agency has gone on to gain business from a number of Europe's most innovative client businesses including Samsung, EA, Disney, Miller Genuine Draft, Nivea, Alliance & Leicester Bank and Unilever.
The Lounge Group has doubled its turnover in each year of its existence.
Escape Airports
Escape Airports Limited was the second business and a diversification from consultancy to consumer-facing operation. Escape provides [airport lounge]s for pay-as-you-go and airline customers, operating with more than thirty airlines in New York. In 2008 Layfield disposed of this business for an undisclosed sum.
Escape Airports is now called The Lounge JFK, and continues to be successful.
The Question Mark Inside
Never Ever Limited and James Layfield were featured in a documentary about the ‘The Question Mark Inside’, a major public art project by renowned public artist Martin Firrell commissioned by St Paul's Cathedral in London, for their fund raising efforts.
Inside Consultants
Never Ever was a backer for a new business agency launched in late 2008 called Inside which specialises in developing opportunities for other marketing and PR agencies.
Grand Central
Grand Central is Never Ever Limited's latest venture which has a planned launch for Q2 2010.