Mormaii
Mormaii is a surfwear brand created in 1975, in Garopaba, Santa Catarina, Brazil. Mormaii also make products for diving, triathlon, windsurfing and bodyboarding athletes, among others.
The great variety of designs created were produced with the best raw material available in the market, that’s why the Mormaii neoprene clothes were considered the best in the world by the English magazine Wavelength.
There are 32 licensed companies manufacturing exclusive items with the Mormaii logotype, which is a symbol of quality. The number of Mormaii’s points of sale is of about 20 thousand, covering the whole national territory. In other countries, the Mormaii’s work is also in liberal activity. It exports to approximately 50 countries like Israel, France, Italy, Spain, The USA, Mexico, Argentina, Chile, among others. It has licensed companies in the five continents. However, the Mormaii diffusion through the external market cannot be limited to sales; therefore, the brand profits by the marketing, using the same strategy that is successful in Brazil, like events sponsorship, the participation in exhibits and support to sports people.
Sponsored events
Mormaii Pe’ahi World Cup Tow-In Surfing Championship 2008/2009
Mormaii Costao Pro
Mormaii Tow-In Rio
External Links
Mormaii Website
Mormaii Magazine (in Portuguese)
References
http://pt.wikipedia.org/wiki/Mormaii Mormaii Wikipedia profile in Portuguese