MGSCOMM
MGSCOMM is an independently-owned integrated marketing communications agency. MGSCOMM (formerly known as Machado Garcia-Serra Communications) was ranked 14th among the top 50 U.S. Hispanic-American ad agencies in 2010 by Advertising Age and named as one of the 500 largest U.S. Hispanic-owned companies in 2009 by Hispanic Business.
History
MGSCOMM was founded in Miami, FL by Manuel E. Machado and Al Garcia-Serra in March 2003. In 2004, the company acquired The IAC Group (1978), an advertising and public relations agency in Miami. In 2009, MGSCOMM merged with Reynardus+Moya, a full service advertising agency in New York. Today, MGSCOMM is a Minority Business Enterprise managed by Manuel E. Machado, CEO/Co-Chairman, Al Garcia-Serra, COO/Co-Chairman, Jorge Reynardus, CRO/Partner, and Jorge Moya, CCO/Partner. Headquartered in Miami, MGSCOMM also has offices in New York City and Mexico City.
Companies
MGS (Advertising)
Sway (Public Relations)
Cread (Digital)
PostMaster (Post Production)
Sample It! (Events and Promotions)
RunWild (Production)
Capabilities
- Account Management and Strategic Planning
- Advertising and Creative Services
- Digital Production (web/mobile development, applications, content management)
- Direct Response
- Interactive Marketing
- Media (traditional and online planning, placement & optimization)
- Promotions & Experiential Marketing
- Public Relations (media relations, corporate communications, social media, community relations, special event planning, brand alignments)
- Research
- TV, Print and Broadcast Production & Post-production
Clients
- BB&T
- Schering-Plough (Claritin)
- Extenda (Trade Agency of Andalusia, Spain)
- Florida Lottery
- Florida Power & Light Company
- Grupo SOS (Carbonell)
- Hyundai Motor America
- ITT Technical Institute
- Shaw-Ross International Importers (Real Sangria)
- Southeast Toyota Distributors, LLC
- Tiffany & Co.
- Visit Orlando
Organizations
MGSCOMM is an active member of the following organizations: Association of Hispanic Advertising Agencies (AHAA), Public Relations Society of America (PRSA), Worldwide Partners, Latin Business Club of America.