MCoves
mCoves Group LLC is an American e-commerce and technology company founded in 2010 by Charlton. The company initially operated as a catalog-only website before developing into a multi-seller, multi-category e-commerce marketplace.
The company's marketplace is designed to connect consumers with products offered by independent sellers. ITS Platform incorporates e-commerce and digital technologies intended to support product discovery, purchasing, communication, personalization, and order management.
Platform
mCoves provides several purchasing and shopping-list features, including "Buy It Now", "Add to Cart", "Wish List", and "Watch List". The platform also provides live chat functionality for communication between buyers and sellers. Color-coded interface elements are used to distinguish certain product, pricing, order, and marketplace information.
The marketplace supports multiple methods of product discovery, including text, voice, and image search. It also supports multiple currencies and languages. Users can select among Light Mode, Dark Mode, and Auto Mode display themes, with Auto Mode adapting the interface to the user's device or system appearance settings where supported.
Additional features include a price-tracking system and an order-tracking page for monitoring purchases and delivery information.
Payments
The marketplace supports payment services provided by third-party payment companies, including PayPal, Stripe, Google Pay, Klarna, Affirm, Afterpay, and Cash App.
Seller services
mCoves offers multiple seller plans intended to accommodate different levels of marketplace participation. These plans include Basic Cove, Standard Cove, Premium Cove, and Platinum Cove.
The platform also provides buyer and seller protection measures intended to support transactions conducted through the marketplace.
History
mCoves was established in 2010 by Charlton. The company began as an online catalog and subsequently expanded its operations into a multi-seller marketplace incorporating additional e-commerce and technology features.