Mathias Vestergaard
Mathias Vestergaard is a photographer, writer and entrepreneur, also the founder of the daily Danish Streetstyle blog GadeMode. Vestergaards work evolves around creativity and multi-projects. Because of his work, Vestergaard is at times invited to deliver speeches on photography, business, digital evolutions and social branding.These articles objectively describe a speech delivered by Vestergaard on IT and Lifestyle trends, a subject he works on.
Photography
In his early years as a street style photographer, Mathias started walking around the streets of Århus, New York ,Paris, Copenhagen and wherever else he would travel and started photographing people he saw and met on the street. Vestergaard selects subjects, whose style he finds inspirational, interesting or noticeable. He would then post the resulting images on his blog, which he maintains online together with his colleague Helle Rohde Andersen of GadeMode.In his photographs, Mathias focusses on style, wearability and recognisability, the three corner stones of street style photography blogging.In this article,the newspaper Politiken, objectively describes the strategies implemented by Vestergaard as a streetstyle photographer and the general importance of documenting the ´style-landscape´ of the two largest cities in Denmark, Århus and Copenhagen..
Vestergaard's photography has appeared in style and beauty sections of several lifestyle and fashion publications, and in press coverage of Copenhagen Fashion Week.
In addition to this, in this article, the Gademode project, was mentioned by Danish Department Store Magasin, as a relevant Danish lifestyle website.
Other projects
Next to his projects as a photographer, Vestergaard works in IT, graphic and website design, Academic publications and plans to publish his first book on ´Fashion Theory´ next year. In general, Vestergaard can be considered an autodidact but also intends to finishhis MA thesis this year. In this article, a Danish IT magazine, further objectively describes Vestergaards urge for profesional independence at the age of 17 years.
References
(due by August 2009)