Maser Group

Maser Group is an electronics manufacturing company founded in 2014 by Prateek Suri. Headquartered in UAE, the company operates in Africa.

History

Maser Group was first established when Suri was in India. Following the high demands of home electronics in Africa and Middle East, the company moved to UAE. , Maser Group has recorded annual revenues of around 1 billion dollars. In 2025, it was recognized as one of Africa's unicorn startups. The same year, Maser Group electronic division got acquired. In a 2021 market survey by Daily News for dominating brands in Africa and their market share, Maser Group has 74 percent, Chinese Hisense had 10 percent, TCL has 8 percent, Xiaomi has 6 percent, and Haier has 2 percent.

In 2025, Maser Group expanded its presence in Africa through land acquisitions intended for future artificial intelligence and data centre developments, while evaluating opportunities in related infrastructure and agriculture sectors.