Marketelligent
Marketelligent is a Bangalore-based company with additional offices in Gurgaon, India and New Jersey in the United States. The company aims to spread the use of analytics in various industries, providing affordable analytics services to the consumer marketing domain. They serve clients in India, the Middle East and North America, with services in banking, insurance, FMCG and Media.
The company was started at the Entrepreneurship Incubation Center - NSRCEL cell of IIM Bangalore in 2007, and remained there until moving to its current offices in April 2009.
Origin of name
The name Marketelligent, is portmanteau of words "Market" and "Intelligent". The registered name of the company is Ashley Marketelligent Private Limited because of the requirement of registering a company name in India imposes the condition of having a noun in the name of the company.
Services
Based on the organization's needs and the data available, services ranging from data integration to analytic models are offered to allow marketers to make optimal use of the data in the decision making process. Services offered include "Data Collation and Integration", "Trend Correlation and Analytics" and "Advanced Analytics".
See also
- Business Analytics
- Statistical model
- Predictive analytics
- Business Intelligence
- Management information system