Marieke de Mooij
Marieke de Mooij, based in the Netherlands and a visiting Professor at the University of Navarra, Spain, she teaches international advertising. Author of Consumer Behavior and Culture and Global Marketing and Advertising -Understanding Cultural Paradoxes
External links
- www.mariekedemooij.com - Marieke de Mooij's homepage
- Marieke de Mooij bases her research on the 5-D Model of Geert Hofstede. See also http://www.geert-hofstede.com/marketing.shtml