Marc de Swaan Arons

Marc de Swaan Arons (born in Walnut Creek, California October 3, 1965) is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing marketing consultancy with offices in New York, London, Amsterdam and Singapore.

Career

Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever. After a successful career at Unilever, de Swaan Arons and his colleague Frank van den Driest co-founded EffectiveBrands. Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. He spearheaded the Leading Global Brands project, a study on over 50 global brands. Among others, his work has appeared in Forbes., The New York Times., The Wall Street Journal., Advertising Age., and Brandweek.

In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a book that presents frameworks and tools for global marketers that "help unlock the value of global brands."

Awards

In 2007 de Swaan Arons was listed among the Top 10 Marketers in TvM, and has received the Asia Brand Leadership Award in 2008.