Madison Logic

Madison Logic is a data and online lead generation company founded in 2009. It is the "largest aggregator of Business-to-Business (B2B) Intent Data" and tracks over 1900 B2B topics varied across different web actions (such as search, social, IP, and white paper downloads). According to Madison Logic's own website, the company represents many clients across different business spectrums, some of which are well-known throughout the world. The current publicly-made client list includes Microsoft, IBM, Intel, ORACLE, Salesforce, Athenahealth, ADP Advancedmd, SAP, Successfactors, and Achievers. As of the beginning of 2014, the company consisted of 55 employees and had a revenue of approximately 19 million dollars. In November 2014, Tom O'Regan, president of Martini Network, became CEO of Madison Logic.

Madison Logic utilizes their Content Consumption Monitoring Program, which aggregates intent data, allowing it's clients to see a large amount of what users do on the marketing system (as well as provide higher performance and less opt-outs). The process leads to Madison Logic's Email Segment Builder, a way for clients to provide a more direct emailing experience for their end users. For "smart campaigns", the company offers "Display Nurturing", which uses the largest Behavioral Intent database. On October 14, 2014, Madison Logic and Oracle's Data as a Service for Marketing allied, providing B2B marketers a intent data pool of over 100 million. With It's strong B2B marketing skills, Madison Logic can show ads on a person's web page almost immediately after a person downloads white paper, which can be through various management software programs. The company is privately funded and currently profitable, as it has a base of roughly 450 premium publishers who depend on Madison Logic for increased audience members and a steady stream of profit.