Lyris
Lyris Technologies Inc. is an email marketing firm located in Emeryville, California. It is a subsidiary of J.L. Halsey Corporation . It was originally founded by John Buckman and Jan Hanford.
J.L. Halsey Corporation, through its wholly owned subsidiary, Lyris Technologies, Inc., provides email marketing software and services for creating, managing, and delivering online permission-based direct marketing programs, newsletters, discussion groups, and other digital communications. The company’s primary software product includes ListManager, which manages email address lists and enables customers to develop, send, and monitor email mailings. ListManager also permits organizations to design custom email campaigns. J.L. Halsey also offers hosted email marketing solutions based on the ListManager platform under two brands, ListHosting and SparkList. These services enable clients to create, send, and monitor email campaigns with only a web browser. The company also offers other products, including emailAdvisor, MailEngine. emailAdvisor is a deliverability monitoring tool, which enables the delivery of legitimate email. MailEngine is a simple mail transfer protocol mail transfer agent that sends the email out through the Internet’s mail system. In addition, J.L. Halsey sells email security and antispam software called MailShield. MailShield is a server-based email filtering application that allows organizations to manage and prevent unauthorized inbound and outbound email. The company’s customers include various departments of the U.S. government, national political campaigns, local governments and political campaigns, charitable organizations, and athletic teams. J.L. Halsey is headquartered in Wilmington.
Corporate history
J.L. Halsey Corporation is a publicly traded company, .
In 2004, Lyris bought a small email deliverability company called Piper Software.
In 2005, J.L. Halsey Corporation purchased Lyris Technologies.
In 2005, J.L. Halsey Corporation purchased Uptilt, or EmailLabs.
In 2006, J.L. Halsey Corporation purchased Hot Banana.
In 2006, J.L. Halsey Corporation purchased Click Tracks.
Executives
The Interm-CEO of J.L. Halsey Corporation is Luis Rivera.
The COO for J.L. Halsey Corporation is Peter Biro.
The VP of Technology for J.L. Halsey Corporation is Robb Wilson.
The CFO and Controller of J.L. Halsey Corporation is Joe Lambert.
The CMO of J.L. Halsey Corporation is Loren McDonald.
The Director of Sales for J.L. Halsey Corporation is Jason Han.
The Director of Operations for J.L. Halsey Corporation is Anne Gerow.
Product Offerings
- ListManager – the flagship product that does email marketing
- Email Advisor – a product that does email deliverability
- MailShield – a server side product that does spam blocking
- MailEngine – a high performance email delivery product
- ListHosting – a hosted version of the ListManager product