Long & McQuade
Long & McQuade is the largest chain of MusicAL instrument retailers in Canada, and has 42 locations located in every province except for Quebec and the territories. The company also owns Yorkville Sound and carries their products in every one of its locations. Long & McQuade is Canada's leading dealer for Epiphone guitars, Gibson guitars, Garrison guitars, Ritter bags, beyerdynamic microphones and Gallien-Krueger amps.
Long & McQuade Limited was formed in 1956 when Jack Long became a dealer for King Band INSTRUMENTS. He set up a small store on Carlton Street in Toronto on the second floor of a house which had been divided into music studios. AbOUT six months later he acquired a partner, Jack McQuade.
The original storefront was opened the following year on Yonge Street at Yorkville Avenue. It was here that Yorkville Sound was created—when Peter Traynor began building speaker cabinets and then amplifiers on the second floor of the store, to meet a growing need for amplifiers and PA systems in the budding rock and roll industry.
In 1976, Peter Traynor left the firm, suffering from a bad back. The Traynor brand would be slowly phased out over the next 17 years until its reintroduction in 2000. Steve Long, son of founder Jack Long, began working full-time at Yorkville Sound in 1981. Steve Long would eventually progress through managerial positions to become company president.
Products and services
- Pianos and Digital Pianos
- Electronic Keyboards
- Acoustic and Electric Guitars/Bass Guitars
- Amplifiers
- Guitar Effects Pedals
- Acoustic and Electric Percussion
- Orchestral Instruments and Accessories
- Folk Instruments and Accessories
- DJ equipment
- Professional Audio Editing Software and Equipment
- Print and Sheet Music
- Instrument rentals
- Audio System rentals
- Music Lessons
- Apparel
- Band Instrument Repair