Leading U.S. Advertisers

This lists companies who spent the most money on advertising to American consumers in 2007, in millions of dollars, according to ''[[Advertising Age]]''.

{| class="wikitable sortable"
|-
!Rank
!Company
!Products Made
!Money spent on advertising ($M)
|-
|1 || [[Proctor and Gamble]] || Soap ([[Ivory soap|Ivory]], [[Tide detergent|Tide]], [[Mr. Clean]]), [[Crest toothpaste]], [[Old Spice]] deodorant, drugs ([[Vicks]], [[Pepto-Bismol]]), [[tampons|Tampex tampons]], [[Bounty (brand)|Bounty paper towels]], [[Pampers]], [[CoverGirl]], [[Clairol]], [[Gillette (brand)|Gillette]] razors, [[Duracell Batteries]]|| 5,230
|-
|2||[[AT&T]]||Telecommunications||3,207
|-
|3||[[Verizon Communications]]||Telecommunications||3,016
|-
|4||[[General Motors]]||Automobiles ([[Chevrolet]], [[Buick]], [[Cadillac]], [[Pontiac]], [[GMC (automobile)|GMC]], [[Saturn (automobile)|Saturn]], [[Hummer]], [[Saab]])||3,010
|-
|5||[[Time Warner]]||Internet ([[AOL]]), TV ([[CW Network|CW]], [[TBS (TV network)|TBS]], [[CNN]], [[HBO]], [[Cartoon Network (United States)|Cartoon Network]], Magazines (''[[Time magazine|Time]], [[Sports Illustrated magazine|Sports Illustrated]], [[People magazine|People]], [[Fortune magazine|Fortune]]''), [[Warner Brothers|Warner Brothers Cinema]], Publishing ([[Little Brown|Little Brown Publishers]], [[DC Comics]])||2,962
|-
|6||[[Ford Motor Co.]]||Automobiles ([[Ford Motor Company|Ford]], [[Lincoln (automobile)|Lincoln]], [[Mercury (automobile)|Mercury]], [[Volvo]])||2,525
|-
|7||[[GlaxoSmithKline]]|| Drugs ([[Zantac 75]], [[Flonase]], [[Beano (dietary supplement)|Beano]], [[Avodart]]), [[Aquafresh]] Toothpaste, [[Boost (health food)|Boost Health food]]||2,457
|-
|8||[[Johnson & Johnson]]||[[Band-aid]], Drugs ([[Tylenol]], [[Neosporin]]), [[Neutrogena]], [[Listerine]]||2,409
|-
|9||[[Walt Disney Co.]]||Movies ([[Walt Disney Pictures|Disney]], [[Pixar]]), TV ([[American Broadcasting Company|ABC]], [[ESPN]], [[Disney Channel]]), [[Walt Disney Parks and Resorts|Theme Parks]]||2,293
|-
|10||[[Unilever]]||Food ([[Ragú]], [[Best Foods]] mayonnaise, [[Breyers ice cream]], [[Lipton Tea]], [[Skippy peanut butter]]), [[Dove Soap]], [[Vaseline]], [[Q-Tips]]||2,246
|-
|11||[[Sprint Nextel]]||Telecommunications||1,903
|-
|12||[[General Electric]]||Broadcasting ([[NBC]], [[Telemundo]], [[USA]], [[Bravo (US TV network)|Bravo]], [[History Channel]]), movies ([[Vivendi Universal]]), appliances, aircraft engines||1,791
|-
|13||[[Toyota Motor Corp.]]||Automobiles ([[Toyota]], [[Lexus]], [[Scion (automobile)|Scion]])||1,758
|-
|14||[[Chrysler LLC]]||Automobiles ([[Chrysler]], [[Dodge]], [[Jeep]])||1,739
|-
|15||[[Sony Corp]]||Electronics, Video Games ([[Playstation]]), Movie Studios ([[Sony Pictures Studios]], [[Columbia TriStar]]), Music || 1,737
|-
|16||[[L'Oreal]]||Cosmetics ([[L'Oreal]], [[Lancôme]], [[Maybelline]])||1,632
|-
|17||[[Sears Holdings]]||Retail ([[Sears]], [[K-Mart]], [[Orchard Supply Hardware|OSH]], [[Lands' End]])||1,628
|-
|18||[[Kraft Foods]]||Cheese ([[Velveeta]], [[Cheese Whiz]], [[cream cheese|Philadelphia Cream Cheese]]), Crackers/Cookies ([[Nabisco]], [[Triscuit]], [[Ritz Crackers|Ritz]], [[Oreo]], [[Chips Ahoy!]]), [[Oscar Mayer]] wieners, [[Maxwell House]] coffee, [[Tombstone pizza]], [[A1 steak sauce]], beverages ([[Capri Sun]], [[Crystal Light]], [[Kool Aid]], [[Tang (drink)|Tang]])||1,508
|-
|19||[[Bank of America Corp.]]||Banking, financial services||1,491
|-
|20||[[Nissan Motors]]||Automobiles ([[Nissan]], [[Infiniti]])||1,423
|-
|21||[[Macy's]]||Department stores ([[Macy's]], [[Bloomingdale's]],[[Federated Department Stores|Federated]])||1,390
|-
|22||[[Anheuser-Busch]] ||Beer ([[Budweiser (Anheuser-Busch)|Budweiser]], [[Busch Beer|Busch]], [[Michelob]]), theme parks ([[Busch Gardens]]) ||1,354
|-
|23||[[Honda Motor Company]]|| Automobiles ([[Honda]], [[Acura]]), [[List of Honda motorcycles|Motorcycles]]||1,327
|-
|24||[[Viacom]]||Cable TV ([[BET]], [[Comedy Central]], [[Nickelodeon (TV channel)|Nickelodeon]], [[MTV]], [[VH1]]), Movie studios [[Paramount Pictures|Paramount]]||1,310
|-
|25||[[Berkshire Hathaway]]|| Diversified investments, [[GEICO Insurance]], [[Fruit of the Loom]] underwear, [[Dairy Queen]], [[Benjamin Moore|Benjamin Moore paint]], [[Shaw Industries|Shaw carpets]], [[See's Candies]]||1,308
|-
|26||[[Pepsi Co.]]||Sodas ([[Pepsi]], [[Mountain Dew]], [[Sierra Mist]], [[Mug Root Beer]]), [[Gatorade]], [[AMP Energy]], juices ([[Tropicana Products|Tropicana]], [[Dole Food Company|Dole]], [[[...]]]), [[Aquafina]] bottled water, snack foods ([[Fritos]], [[Lays]], [[Tostitos]],[[Cheetos]], [[Rold Gold]]), cereals ([[Quaker Oats]], [[Cap'n Crunch]]), [[Rice-A-Roni]], [[Aunt Jemima]] syrups||1,308
|-
|27||[[Nestlé]]||Candy ([[Butterfinger]], [[Nestlé Crunch|Crunch]], [[Baby Ruth]], [[Raisinets]], [[Eskimo Pie]]), beverages ([[Nescafé]], [[Nestea]], [[Nesquik]] chocolate milk, [[Perrier]], [[Juicy Juice]]) [[Carnation (trademark)|Carnation ice cream]], [[Toll House]] cookies, [[PowerBar]], [[Stouffer's]] frozen foods, pet food ([[Alpo (pet food)|Alpo]], [[Friskies]], [[Purina]])||1,260
|-
|28||[[Pfizer]]||Drugs ([[Viagra]], [[Lipitor]], [[Zoloft]], [[Celebrex]])||1,253
|-
|29||[[News Corp]]||TV ([[Fox Broadcasting Company|Fox]], [[Fox News]], [[FX (TV channel)|FX]], [[SPEED channel]]), film ([[20th Century Fox]]), Newspapers (''[[Wall Street Journal]], [[New York Post]]''), Publishing ([[HarperCollins]]), [[Myspace.com]]||1,210
|-
|30||[[Target Corp]]||Retail||1,186
|-
|31||[[J.C. Penney's]]||Retail||1,162
|-
|32||[[McDonald's]]||Fast food||1,150
|-
|33||[[Citicorp]]||Financial services||1,135
|-
|34||[[U.S. Government]]||Recruiting ads for the [[US Army|Army]], [[US Navy|Navy]], [[US Air Force|Air Force]], [[US Marine Corps|Marines]], public service announcements||1,122
|-
|35||[[Home Depot]]||Hardware stores||1,120
|-
|36||[[Walmart Stores]]||Retail ([[Wal-mart]], [[Sam's Club]])||1,103
|-
|37||[[Schering-Plough]]||Drugs ([[Clarinex]], [[Nasonex]]), [[Coppertone]] suntan lotion, [[Claritin]]||1,092
|-
|38||[[Wyeth]]||drugs ([[Advil]], [[multivitamin|Centrum]], [[Robitussin]], [[Preparation H]]), [[ChapStick]]||1,078
|-
|39|| [[JP Morgan Chase & Co]]||financial services||1,074
|-
|40||[[American Express]]||Credit cards, traveler's checks||1,050
|-
|41||[[Yum Brands]] ||fast food ([[Pizza Hut]], [[Kentucky Fried Chicken]], [[Taco Bell]])||1,004
|-
|42||[[Microsoft Corp]]||Software ([[Windows]], [[Microsoft Word|Word]], [[Microsoft PowerPoint|PowerPoint]]), [[Xbox 360]] video game console||960
|-
|43||[[Estée Lauder Companies|Estée Lauder]]||[[Estée Lauder Companies|Estée Lauder]] perfumes, cosmetics ([[Bobbi Brown]], [[Clinique]])||956
|-
|44||[[General Mills]]||Cereals ([[Cheerios]], [[Chex]], [[Wheaties]], [[Kix (cereal)|Kix]], [[Total (breakfast cereal)|Total]]), dairy products ([[Häagen-Dazs]] ice cream, [[Yoplait]] yogurt, [[Betty Crocker]] cake mixes, [[Bisquick]], [[Pillsbury Company|Pillsbury]], [[Hamburger Helper]], [[Green Giant]] frozen vegetables||955
|-
|45||[[Kellogg Co.]]||Cereals ([[Rice Krispies]], [[Frosted Flakes]], [[Corn Flakes]], [[Froot Loops]], [[Special K]], [[Kashi Company|Kashi]]) [[Keebler]] cookies, [[Pop-Tarts]], [[Nutri-Grain]] bars, [[Eggo]] waffles, [[Cheez-It]], [[Gardenburger]]||872
|-
|46||[[Bayer]]||Drugs ([[Alka-Seltzer]], [[Aleve]], [[Bayer]], [[Bactine]], [[Midol]]), [[Multivitamin|One-a-Day vitamins]], lawn care products||861
|-
|47||[[Dell]]||Computers, ITS Services||843
|-
|48||[[Kohl's]]||department stores||837
|-
|49||[[Deutsche Telekom]]||telecommunications ([[T-Mobile]])||831
|-
|50||[[InterActiveCorp]]||Fmr. Internet sales conglomerate ([[Home Shopping Network]], [[Ticketmaster]], [[Ask.com]], [[Match.com]])||806
|-
|51||[[Bristol-Myers Squibb]]||Drugs ([[Plavix]], [[Abilify]]), [[Enfamil]] baby formula||796
|-
|52||[[Hewlett-Packard Co.]]||Computers, Printers||787
|-
|53||[[The Coca-Cola Company|Coca-Cola Co.]]||Sodas ([[Coca-Cola]], [[Sprite (soft drink)|Sprite]], [[Fanta]], [[Barq's]], [[Cherry Coke]], [[TaB]], [[Vault (soda)|Vault]]), [[POWERade]], [[Full Throttle (drink)|Full Throttle]] energy drink, [[Dasani]] bottled water, [[Minute Maid]] juices||777
|-
|54||[[Eli Lilly and Co.]]||Drugs ([[Prozac]], [[Cialis]], [[Strattera]])||774
|-
|55||[[Lowe's]]||hardware stores||757
|-
|56||[[Capital One]]||[[Capital One]] credit cards||757
|-
|57||[[Merck and Co.]]||Drugs ([[Zocor]], [[Singulair]])||752
|-
|58||[[Mars Inc]]||Candy ([[M&Ms]], [[Snickers]], [[Twix]], [[Milky Way]], [[Skittles (confectionery)|Skittles]], [[Life Savers]]), chewing gum ([[Wm. Wrigley Jr. Company|Wrigley]], [[Orbit]], [[Doublemint]]), pet food ([[Pedigree dog food|Pedigree]], [[Friskies]]), [[Uncle Ben's rice]]||716
|-
|59||[[Nike, Inc.|Nike]]||footwear, athletic apparel||703
|-
|60||[[AstraZeneca]]||drugs ([[Nexium]], [[Exanta]])||697
|-
|61||[[Comcast Corp.]]||cable, broadband internet, TV channels ([[E!]], [[Golf Channel]], [[Versus (TV channel)|Versus]])||693
|-
|62||[[Clorox]]||cleaning supplies ([[Clorox]], [[Liquid Plumr]], [[Formula 409]], [[Pine Sol]]), [[Glad (company)|Glad]] storage bags, salad dressing ([[Hidden Valley Ranch|Hidden Valley]], [[KC Masterpiece]])||683
|-
|63||[[Campbell Soup Company]]||soups ([[Campbell Soup|Campbell's]], [[Franco-American (Campbell's)|Franco-American]]) [[V8 juice]], [[Prego]] pasta sauce, [[salsa|Pace salsa]], [[Pepperidge Farm]] cookies and crackers ([[Goldfish (cracker)|Goldfish]], [[Milano (cookie)|Milano]])||670
|-
|64||[[Novartis]]||drugs, consumer care products ([[Lamisil]],[[Gas-X]], [[Benefiber]], [[Maalox]])||666
|-
|65||[[Hyundai Motor Company]]||Automobiles ([[Hyundai]], [[Kia]])||651
|-
|66||[[Reckitt Benckiser]]||Cleaning products ([[Lysol]], Electrasol), Drugs ([[Mucinex]]), Foods ([[French's|French's Mustard]])||601
|-
|67||[[Best Buy]]||Electronics retailer||598
|-
|68||[[SC Johnson]]||household cleaners ([[Draino]], [[Glade]], [[Windex]]), plastics ([[Saran Wrap]], [[Ziploc]]), personal care ([[Edge]], ACT mouthwash), [[OFF!]] and [[Raid (insecticide)|Raid]] bug sprays||592
|-
|69||[[Visa Inc.]]||credit cards||581
|-
|70||[[IBM Corporation]]||information technology||559
|-
|71||[[Allstate]]||insurance, financial services||537
|-
|72||[[Kroger Corp.]]||grocery stores ([[Kroger]], [[Ralphs]], [[Fred Meyer]])||508
|-
|73||[[Boehringer Ingelheim]]||[[Biopharmaceuticals]], [[[...] research]]||505
|-
|74||[[Fidelity Investments]]||Investing, mutual funds||499
|-
|75||||||
|-
|76||||||
|-
|77||||||
|-
|78||||||
|-
|79||||||
|-
|80||||||
|-
|81||||||
|-
|82||||||
|-
|83||||||
|-
|84||||||
|-
|85||||||
|-
|86||||||
|-
|87||||||
|-
|88||||||
|-
|89||||||
|-
|90||||||
|-
|91||||||
|-
|92||||||
|-
|93||||||
|-
|94||||||
|-
|95||||||
|-
|96||||||
|-
|97||||||
|-
|98||||||
|-
|99||||||
|-
|100||||||
|-

[[Category:Advertising]]
[[Category:United States Marine Corps in media]]