Kueez (platform)
Kueez is an Israeli advertising technology company based in Tel Aviv. Its activities include advertising technology for digital publishers and performance marketing.
History
Kueez was founded in Tel Aviv in 2016 by Ori Mendi, Orr Katznelson and Daniel Tony. Initially, the company published social quizzes and entertainment content. Its quizzes used image processing to generate personalised images, including simulations of how users might look at different ages, and encouraged users to share the results on social media.
In April 2018, Kueez's website had recorded approximately 100 million unique visitors and 150 million visits in the preceding month. The site was available in 23 languages at the time.
In 2020, Kueez partnered with Mako, the digital platform of Israeli broadcaster Keshet Media Group, to develop TV-Bee, an international website covering television. The website entered beta in September 2020 in English and Spanish, with additional language editions planned.
In December 2021, Kueez ranked second in a list of Israel's 50 fastest-growing companies compiled by Globes and Statista. In the following edition, published in December 2022, it ranked ninth among 100 companies, in the media and telecommunications category.
In 2023, the company shifted its focus from publishing content to providing advertising technology for digital publishers. Its products included KueezRTB, a supply-side platform used in programmatic advertising.
KueezRTB
KueezRTB is a supply-side platform that enables digital publishers to offer advertising inventory through real-time bidding. It integrates with the Prebid header bidding framework through adapters for Prebid.js and Prebid Server. The platform supports display and video advertising, price floors and supply-chain transparency. It is registered in the IAB Europe Transparency and Consent Framework under vendor ID 1165.
Kueez also provides performance marketing services for publishers. In 2025, Meta Platforms published a case study describing Kueez's use of Meta's Conversions API, Business Asset Management API and Marketing API in its Marketing operations.