Khaled Abou Sleiman

Khaled Abou Sleiman (born 28 March 1980) is a Lebanese business executive and advertising executive. He is recognized for his work in digital transformation, artificial intelligence, cloud technologies, and telecommunications, alongside his leadership in the advertising and creative industries.

Early life and education

Khaled Abou Sleiman was born in Lebanon on 28 March 1980.

Abou Sleiman earned a Bachelor of Business Administration in Management from National University of America. He later completed executive education programs, including Digital Strategies for Business: Leading the Next-Generation Enterprise at Columbia Business School (2018–2019) and Digital Transformation: Platform Strategies for Success at the Massachusetts Institute of Technology – Sloan School of Management

Career

Abou Sleiman began his career in media and advertising and rose through leadership roles in regional agencies. In 2015, he was appointed General Manager of MediaVest Riyadh (part of Starcom MediaVest Group).

From 2020, he is the CEO of Zamakan Agency, an agency noted for advocating culturally resonant and human-centric marketing strategies in Saudi Arabia and the wider region. Under his leadership, the agency emphasizes that Saudi Arabia demands more than generic regional strategies—it requires bespoke, culturally nuanced campaigns that resonate authentically with local consumers. Under his leadership Zamakan regularly works with regional stars, entertainers and high-profile influencers to deliver culturally resonant campaigns across Saudi Arabia and the Gulf. At Spark Foundry, Abou Sleiman managed major client accounts including Almarai, Saudi Aramco, Riyad Bank, Lazurde, Mango, and Dallah Hospital, and oversaw the launch of the first MDLBeast music festival in Riyadh.

Personal life

Abou Sleiman is an avid tennis player and has competed at a semi-professional level. He has participated in several regional tournaments, including appearances at the Dubai Tennis Championships amateur series and the Riyadh Open invitational events.