Kent RO Systems

KENT_Healthcare_Logo.jpg

Kent RO Systems Ltd is an Indian healthcare products company headquartered in Noida, Uttar Pradesh. It makes water purifiers based on the process of Reverse osmosis (RO) purification. Over the years the company has diversified into other products such as air purifiers, vegetable and fruit purifiers and water softeners. The company exports to SAARC countries, Middle East, Bangladesh, Nepal, and Kenya. It expects a contribution of 15% of total turnover to come from exports in the near future. The company won the Golden Peacock Eco Innovation Award for its contribution in developing innovative water purifying technology and preventing environment degradation in 2007.

Facility

Kent has its manufacturing base in Roorkee (Uttarakhand) which is spread across 400,000 sq. ft and has an annual capacity of 1 million units. Its technology is validated by UNESCO and certified by other organizations such as NSF, WQA, TUV and ISO.

Technology

Kent purifiers function on a new technology called the Mineral RO™ Technology. This patented technology (PATENT NO. 199716) is claimed to be better than RO technology. The Mineral RO™ Technology uses a TDS (total dissolved solids) control valve which allows the user to control the amount of essential natural minerals present in drinking water. It ensures that the RO purified water does not have a bitter taste and the pH is maintained around 7. It also enables the user to adjust the amount of TDS in purified water according to one’s taste.

This technology is based on double purification wherein water after passing through RO, is also passed through Ultra Violet (UV) radiation and Ultra Filtration (UF). Secondary purification by UV/UF ensures that when the pores of RO membrane open up and allow harmful micro-organisms to pass through, they get deactivated/ filtered out by UV/UF.

Products

There are eleven models of Kent RO:

  • Kent Supreme
  • Kent Grand
  • Kent Grand+
  • Kent Excell+
  • Kent Super+
  • Kent Pearl
  • Kent Perk
  • Kent Pride
  • Kent Elite
  • Kent Elite-II
  • Kent Super Star

Turnover

Kent sells more than 225,000 RO purifiers every year and holds around 40% market share in India. Its annual turnover in 2010 was Rs. 250 crore. About 80% of its revenues are from its RO purifiers. The company has sold over a million units to date

Awards & Recognition

  • 2006- Best Domestic Water Purifier Award 2006-07 by UNESCO.
  • 2007- Best Domestic Water Purifier Award 2007-08 by UNESCO.
  • 2007- Golden Peacock Eco Innovation Award by World Environment Foundation.
  • 2008- Excellence Award by Institute of Economic Studies.
  • 2010- 100 Brands That Rocked India awarded by 4Ps (Business & Marketing) - Planman Media – ICMR.
  • 2010- ‘Gold Seal’ awarded by Water Quality Association (WQA) of USA.
  • 2011- India's Most Admired Consumer Durable Brand awarded by 4Ps (Business & Marketing) - Planman Media – ICMR
  • 2011- Commendable Water Purifier - Non Electric 2011-12 awarded by Water Digest - UNESCO - PHD Chamber.
  • 2011- Distinguished Water Purifier - Reverse Osmosis 2011-12 awarded by Water Digest - UNESCO – PHD Chamber.
  • 2012- Indian Home Awards - Most Preferred Water Purifier Brand awarded by Franchise India - Bloomberg TV – Magppie.
  • 2012- Best Domestic Water Purifier Award awarded by Water Digest – UNESCO.
  • 2013- India's Most Trusted Water Purifier Brand awarded by Brand Trust Report - Trust Research Advisory.
  • 2013- Indian Power Brands 2013 awarded by Planman Media - Power Brands Glam, USA.
  • 2013- Asia's Most Promising Brands 2012-2013 awarded by World Consulting & Research Corporation - ibrands360.
  • 2013- Innovative 100 - Certificate of excellence awarded by Inc. India.