Keith Png

Keith Png (Chinese: 方得禄; pinyin: Fāng Dé Lù, born on 13 July 1977) is a Singaporean fashion designer, style guru, and host.

Keith was formerly a student at Temasek Polytechnic’s Diploma in Apparel Design and Merchandising. Starting out as a local designer, Keith pursued his passion despite the objections from his parents. Without experience, stable income or a mentor, it was a challenge in the industry as Singaporeans were not as supportive of local designs. However, it did not deter him from pursuing his career as he aimed to make an impact in the industry and becoming who he is today.

In April 2007, Keith started his own design company, KOOPS, where he provided customisation, made to measure, exclusive collection and uniform services. Since the launch of KOOPS, it has dressed local celebrities like Fann Wong and Zoe Tay, Taiwanese Supermodel, Lin Chi Ling, International star Ziyi Zhang and has been appointed as the exclusive design company for the Scottish label, Lyle & Scott (vintage line).

In April 2008, Keith founded Hide and Seek, a lifestyle boutique, located in Telok Ayer Street. Hide and Seek revolves around the concept of ‘seeking the best in hiding’, providing a platform where hidden talents can be showcased. It carried Keith’s own womenswear label, KOOPS, local brands such as Elohim, JR Chan, Pouf and imported merchandise from Dr Denim, Red Wing and Threadless. There’s also a range of home accessories and beauty products for sale.

Career

Fashion Designer

Being a local designer and fashion stylist, Keith has worked with both local and international artists. Among the celebrities who have been seen on the red carpet in Keith’s exclusive creations are award-winning International star Ziyi Zhang; top Taiwanese model and star Lin Chi Ling; top Taiwanese host Pauline Lan; Singaporean top actresses Fann Wong and Jeanette Aw; award-winning Singaporean songstresses Kit Chan and Joi Chua; SK-II brand ambassador and Singapore top model Sheila Sim.

In 2009, Keith was appointed as the designer for Fann Wong’s marriage solemnization gown. The following year, 2010, he was once again appointed by Xiaxue (Wendy Cheng), as the designer for her marriage solemnization gown too.

Known for his unique, wearable and practical designs, Keith has been appointed by many established organisations and companies to design and produce their uniforms. Keith has worked with OCBC, Sembcorp, Food Republic, Lexus, Goldheart, DaPaolo F&B group and many others.

Fashion Stylist

The TV exposure has propelled Keith as a respected “Fashion Expert” of Singapore. Keith was invited by various distinguished organisations: Audemars Piguet, Atelier Swarovski, Calvin Klein Jeans, Christian Dior, DKNY, Iroo, Fossil, Hugo Boss, Maison Martin Margiela, Max Mara, Mikimoto, Nivea, Paul & Shark, Puma, Salvatore Ferragamo, Samsung, Tommy Hilfiger, Topshop and many others to produce and coordinate their fashion workshops and in-store events.

Keith has been styling local celebrities such as Paige Chua and Carrie Wong for the Star Awards.

For Star Awards 2017, Keith ventured a new outfit look by customising top-secret outfits for Paige Chua, Carrie Wong and You Yi while working in collaboration with local designers and the artistes themselves. He created a look unique to each celebrity and involved each of them in the process.

Keith has also worked with local magazines such as I-WEEKLY, 8 Days, Guam Discovery and Parents World, with the styling of celebrities for the cover page of these magazines.

His recent works include styling Carrie Wong and Taufik Batisah for Pure Magazine 2017. Pure Magazine is Singapore’s first free street magazine on water, an easy and informative read for people who are interested in water issues with lifestyle content on a variety of topics.

Keith has been styling and handling the wardrobe for various commercial print advertisement and television/ digital commercial projects like OCBC Bank, Kia, Bifesta, Darlie, Dyson, Singapore Press Holdings Radio Stations, Fuji Film and Rene Futerer.

TV Host & Appearances

In between his busy schedule, Keith manages to find time to co-host “Fashion Asia”, a TV fashion travelogue series on Channel U. The show sees him dispensing useful styling tips and fashion advice with a different celebrity in a different country in each episode.

In 2013 - 2017, Keith has been specially picked as celebrity fashion expert/ guru/ teacher in Lady First Singapore女人我最大－新加坡 and Style：Check－In 潮人攻略.

Lady First is Taiwan’s longest running and top beauty and fashion infotainment show. Style: Check-In is a lifestyle magazine TV programme featuring latest fashion, beauty tips, food and lifestyle trends from Singapore and Shanghai.

Keith has also been invited to host his self-titled- “Celeb makeover with Keith”, an online fashion series on Toggle. The show sees him transforming celebrities into a totally different look in each episode.

In 2012, Tokyo Broadcasting System (TBS) invited Keith to represent Singapore in their reality television program, Asian Ace, for a fashion showdown between Japan and Singapore. He managed to clinch a score of 3-0, winning the competition against a local Japanese bridal designer competitor.

Collaborations

Keith has been invited to collaborate with various exclusive and high profiled projects like Ray ban, Osim, Kiehl’s, Laneige, Melissa, Her World, Nandos, Air Asia , Samsung, Topman and Rimowa; most noticeably when he designed limited edition of stylized G-SHOCK watch, in collaboration with Singapore's fashion brand Label Depression, to mark G-SHOCK’s milestone 30th anniversary .

References

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